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Keeping Up with the Demands of the Digital Workplace: 7 Reasons Why Your Online Company Needs a Virtual Office

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virtual office

Opening a virtual office space leverages technology to increase productivity, flexibility, and efficiency. Without the albatross of a physical office hanging around your neck, you can still have a desirable address, plus you can perform all your business functions remotely.

Here are seven reasons your online company needs to rent a virtual office before it’s too late The risks of failing to meet the demands of the dynamic eCommerce era are dire, so don’t be caught flat-footed. With a virtual office, standing at the helm of an online business will be smooth sailing.

Real estate is expensive

Despite the COVID-19 pandemic, the cost to rent office space remains sky-high. So, opening a virtual office and storefront is much more cost-effective than leasing a brick-and-mortar location. Even a traditional retail business may be better off with a virtual location rather than a physical space.

At a minimum, maintaining a strong online presence is essential as tides continue to shift and eCommerce remains firmly in the driver seat when it comes to consumer shopping. Factor in the costs of things like staffing, security, and utilities, and the viability of a physical office space becomes murkier when compared to the benefits of a virtual office.

Flexibility and adaptability

A retail location has inherent limits on how easily it can adapt. For a simple example, if you want to change your marketing approach, a physical location will require new signage, new paints, and many hours of physical labor to complete the conversion.

On the contrary, a virtual office can change directions with a few clicks of a mouse. Prepare your marketing materials well in advance and deploy them when ready. Make changes when your store’s leads seem to dry up. Remain flexible to allow yourself to deal with current events and to make changes on the fly quickly without bringing out a sledgehammer or a new neon sign.

The office is always open

Setting up a virtual office means having a receptionist that never takes a break. Nothing is more frustrating for customers to arrive at a location and see a sign in the window that says ‘closed early’ or ‘out to lunch.’ With a virtual receptionist, all those concerns evaporate.


A virtual office is efficient by design. You don’t have to sit in the meeting room and wait for a co-worker because of a delayed train. Instead, set appointments online, meet in a virtual workspace, and keep travel times and other wasteful practices common to a physical office to a minimum.

Plus, as we’ve all learned over the last few years, it often makes sense to stay home when you’re sick. With a virtual office, you can still get quite a bit of work done even while you’re at home in your pajamas fighting off a case of sniffles. Maintaining efficiency across your workforce and your business processes is one of the strongest benefits of a virtual office.

Scalable solutions

Scalability is essential for running an online store or business to meet changing demands. If you become inundated with orders or customer inquiries, a physical location is not an asset. Instead, it’s a chokepoint. Do you really want to become locked into a long-term lease or rental agreement without knowing how well the space will suit you next year or in the next ten?

Instead, take advantage of virtual office solutions. With no long-term contracts and simple modifications tailored to your needs, you can rest assured that you’re poised to scale up or down as needed and within your budget.

Brand Image

Cultivating and maintaining a brand image is essential for any ecommerce business. Customers want to work with outfits they trust, and you want to keep them coming back for more of whatever you might be offering. Through the use of a virtual office, you can maintain an address in an exclusive part of town, known for the best businesses, without having to relocate or open up a physical store.

You’re piggy-backing onto established reputations and expectations while minimizing overhead and maximizing brand recognition. That sort of trust is essential as competition within every niche increases due to the proliferation of ecommerce businesses.

Consistency and new market penetration

Here’s a dilemma as old as business itself. You have a successful business, and you want to tap into a new market. However, you’re not sure if your new location will enjoy the support of the original spot. Can you deliver consistency across two locations, or will your new location sputter and detract from your brand image?

Parting shot

Instead of flailing about with a physical location, open a new virtual store. Copying and pasting original content with a new address is simple, fast, and effective. Plus, it maintains consistency and allows you to test the waters by associating your business with a new location, and all with a few keystrokes.


I'm a passionate full-time blogger. I love writing about startups, how they can access key resources, avoid legal mistakes, respond to questions from angel investors as well as the reality check for startups. Continue reading my articles for more insight.

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