One type of marketing that you should strongly consider as a startup in Singapore is video marketing. It is one of the most effective ways to promote your startup and its offerings because it can be engaging and entertaining which can easily attract consumers. Not sure where to start? This article will give you detailed reasons why you should create corporate videos in Singapore and will also be giving you 8 tips you should remember once you start creating your own videos.
4 Reasons Why Startups Should Create Videos
1. Videos can provide complex information and messages in an impactful manner.
Videos give you the opportunity to communicate important information through a short narrative. This will engage viewers in a way that is not possible when you just use photos or text posts.
Viewers are able to retain 95% of a message in a video compared to just 10% when it is just in text. (Insivia)
This makes information through videos feel even more impactful to viewers which is really crucial for startups. When people remember your videos, they will have an easier time remembering who you are and what you are selling.
2. Video content is the most shareable content type online.
Out of all the most used content types online, video content has the best chance of being engaging and memorable enough to be shared by a large online audience.
This is because great videos that are thoughtfully planned out and executed can become entertaining, informative, and engaging in a shorter amount of time compared to other online content.
Videos can generate 1200% more shares than text posts and photos combined. (G2 Crowd)
What is great with video marketing is that you can use and create videos in a lot of different ways to achieve specific goals for your any type of startup business.
These different video types like explainer videos, testimonial videos, product demo videos, and brand videos can all show different sides of your startup while still being relevant and valuable enough for people to watch and share.
3. Your startup can increase its conversion rates with videos.
If you are looking for a way to increase your conversion rates, then creating videos and uploading them on the appropriate platforms can significantly help you with that.
Placing a video on a landing page of your website can increase your conversions by 80%. (HubSpot)
Whether you want to obtain more sign-ups, visits, leads, or purchases, including videos to complement these conversions can boost them. This will be more engaging and interesting to consumers instead of making them read blocks of text on your website.
With videos, you will have an easier time persuading consumers because you can showcase your offerings in an entertaining and engaging manner. This is especially important for startups where each conversion matters a lot.
4. Videos are a great way to immediately establish credibility and trust with consumers.
Videos are a powerful way to establish and build your brand’s credibility by effectively communicating its values, tone, personality, and identity.
When you get to showcase what values and personality you have by incorporating them in your videos, consumers will be able to have a deeper connection with your startup.
This personal relationship will help you develop trust and credibility with all of your customers. You will need these as a foundation for your long-term relationship with them.
8 Tips Startups Should Remember When Creating Videos
1. Focus on making your content entertaining
If there is one thing your video has to be to become successful, it must be entertaining to a lot of audiences. If you make a boring video, no one will watch it.
Since people are always finding videos to amuse themselves, make sure you create entertaining content so you can give viewers what they are looking for.
What is great with videos is that when you plan them right, no matter what your product or service is, your startup should create entertaining content for interested viewers.
Entertaining viewers is not limited to making them laugh. As long as you communicate your message well and present your content in an engaging and emotional way, people can be entertained.
2. Use high quality video equipment
To create a high quality video, you will need to use high quality video equipment to record and produce your videos. Make sure you have great cameras like a SLR or a DSLR, tripods, good lights, and good microphones.
It is important that you use cameras that work well under low-light conditions and have attachments for an external light and for an external microphone.
Tipods, lights, and microphones are also crucial equipment for video production as it livens up your shooting location and adds more depth to both audio and visual elements.
3. Shoot professionally
When shooting your video, do your best to incorporate professional video production techniques and practices regardless of the quality of your camera or equipment.
Here are some practices you should remember to shoot professionally:
- Make sure the subject has the right amount of lighting and use external lights to adjust if you have them.
- Make sure that all the dialog on your video can be heard, use an external microphone for better quality audio.
- Always monitor your audio using headphones when you are rehearsing and recording. You need to constantly check if sound levels are bouncing up or down.
- Minimize any crowd or background noise.
- Use a tripod or stabilizer to have stable and steady shots.
4. Keep your video lengths short
To maintain your video’s entertainment value all throughout your video, you will need to keep it short. Shorter videos give you a better chance of engaging audiences until the end.
While your video’s length will still also depend on what type of video you have and what information you want to communicate, a good general length will be about 20 seconds up until 5 minutes at the most.
The important thing to remember is the shorter the video, the better it will be for you in most instances. As long as you can say what you want in a certain time frame, you can just stick to that.
Be efficient and concise with your messages and story because the attention span of viewers nowadays are getting shorter and shorter.
5. Communicate simple and clear messages
Since you are a startup and are working on a more limited budget, you should make the most out of it. This means you can still create great videos as long as you communicate simple and clear messages.
If there is too much going on in your video and if it looks overproduced, it will confuse viewers leading them to turn off your video quickly.
In a lot of cases, you may just need a single person talking directly to a camera or just a short animated video that covers all of your information.
6. Do not just hard sell
Even though your message should be clear, it should not be about blatantly selling your product to your viewers. With video marketing, a soft sell works a lot better than a hard sell.
If your viewers can immediately tell that your video is an ad, they will most likely avoid it immediately or watch it hesitantly.
7. Keep your videos fresh and up to date
Remember that video trends and topics right now can be obsolete in a few years or even months. With so many other brands and creators creating videos, what you may make one day will quickly be washed out.
What you should do to accommodate this is to always keep your videos fresh and up to date. You may need to either replace or refresh older videos on a consistent basis.
If your startup goes a few weeks or months without posting any new video content, your video channels will lose viewership significantly.
8. Hire a professional video production company
If none of your team members in your startup have the skills or equipment to create these videos in-house, you should strongly consider hiring a professional video production company.
While you may think this move is costly, hiring a professional company for your videos will be more affordable than doing everything in-house and will assure you of great videos.
If you try to do your videos in-house with people that are not experienced or skilled with video production, you may not create a video of high quality. In fact, 52% of businesses are opting to hire video production agencies or consultants over handling their tasks in-house.
Hopefully all of these tips can push you and your team to create the best possible videos for your startup business.
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