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Benefits of Utilizing Story Mapping in Startup Businesses

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story mapping in startup businesses

The world is changing faster than ever before. The pace of innovation and disruption has never been higher, and it’s only going to get faster from here on out. To compete in this new age, entrepreneurs need to identify customer needs and create products that will solve those problems.

They can no longer afford to rely purely on intuition or gut reaction because these approaches are too slow and produce results that don’t work for the types of customers they’re trying to reach.

Instead, entrepreneurs need a way of understanding their market better to create the right product at the right time, which is why story mapping should be included in every business strategy moving forward.

What is Story Mapping?

The idea behind story mapping is simple: before an entrepreneur can create a product to solve their target customers’ problems, they need to understand the issues in detail. Story mapping is all about getting into your customer’s mindset and finding out what life looks like for them daily.

As someone fills in the details of each step in their journey, they’ll begin to see patterns emerge around how people solve certain types of problems.

Benefits to Story Mapping

There are several benefits to story mapping in creating customer-centric products.

Creating Better Core Value Propositions

The process of story mapping requires entrepreneurs to describe the experience they want their customers to have in detail, which means they need to understand exactly how that experience will be different from what others are providing.

By using this information as a starting point for creating a unique product with strong value propositions, entrepreneurs can establish themselves as leaders in their respective markets by solving problems faster than their competitors do.

Creating Better Product Roadmaps

Another benefit of story mapping is that it allows entrepreneurs to create better product roadmaps. Rather than making assumptions about what their customers want by creating a user persona, they know what they are trying to accomplish and the problems they’re facing at each phase of the buying process.

It helps them decide which features will provide the most value for current and future customers and how to incorporate those features into a cohesive user experience that drives customer engagement throughout the buying cycle.

Identifying Crucial Bottlenecks

Before story mapping can be implemented effectively, an entrepreneur needs to correctly understand their market to identify their competitors’ strengths and weaknesses. Once this information has been collected, however, they can use it to identify critical bottlenecks that may exist within the market, allowing them to improve the customer experience in ways others can’t.

Finally, by using this information as a basis for starting conversations on social media and establishing their brand as an industry thought leader, people can establish themselves as an expert on their topic of choice and gain valuable exposure for their brand on major online channels like Facebook, Reddit, Snapchat, Instagram and more.

Identifying Potential Sales Opportunities

One way story mapping helps entrepreneurs create better products is by helping them identify potential sales opportunities at each phase of the customer journey. This makes it much easier for companies to sell their products through the proper channels at precisely the right time to maximize their growth potential with minimal waste.


Story mapping is a crucial step for any entrepreneur looking to create customer-centric products that solve real problems and grow their startup businesses. Rather than making assumptions about what customers want, this approach forces entrepreneurs to understand the needs of their target market on a more intimate level so they can build something precious using established industry best practices.


Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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