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Digital Marketing Tools for Online Business Success

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digital marketing tools

One of the most interesting features of digital marketing is the way it offers a level playing ground for small and established businesses alike. As long as you have a great business concept, it provides you with many user-friendly and affordable digital tools to market your brand and reach new clients.

We are past the days when you were required to have a multi-million dollar budget to be ahead of competitors. Digital marketing offers a high return on investment, whether you are starting by investing personal time or investing cash in getting the job done.

Read through as we outline various digital marketing tools you can leverage to get your business growing.

1. Social media marketing tools.

With the advancement in technology, we’ve witnessed how social media has changed into a great marketing medium for businesses. It has become a prime platform for capturing leads and building strong business relationships. Below are some of the common social media marketing tools you can use.

  • Audience
  • Loomly
  • Sprout social

2. Email marketing tools.

The email has remained the most common, scalable, and tried-and-tested marketing platform for most online businesses available. And so, email solutions are major digital marketing software for online businesses regardless of the size.

From improving deliverability and list-building to creating excellent offer campaigns, here are some of the email marketing tools that will put your marketing campaigns on autopilot mode.

  • Moosend
  • SendGrid
  • Lem

3. Conversion optimization tools.

Small changes can bring you big differences when you allow people to convert on your business site. Just a slight change of theme of the call-to-action button can show the difference between getting a free trial sign-up and bounce-back rates.

Various conversion optimization tools can give you insights into low-hanging opportunities to grow your revenues. Check a few examples below.

  • Optimizely
  • Unbounce
  • HotJar

4. Search Engine Optimization tools.

As we continue seeing the digital landscape becoming more and more competitive, anything that can increase a business’ search presence is an advantage. Although SEO can be difficult, particularly for start-ups, there are several tools you employ to uncover search opportunities and improve your current search efforts.

Below are common SEO tools that are used by most businesses.

  • Clearscope
  • Ahrefs
  • SEMrush

5. Lead Enrichment Tools.

It is documented that most website visitors do not offer enough data after they leave your website. Fortunately, there are smart business tools that can help you understand your leads better and provide key information to them after showing interest in your brand.

Specifically ideal for B2B marketing, lead enrichment tools boost your outbound marketing and prospecting by offering a complete insight into your traffic. Some available lead enrichment tools are listed below.

  • Datanyze
  • Cleabit

6. Lead capture and landing page tools.

As your concentration reduces, making strong efforts to capture and nurture leads can be a daunting but crucial task. Marketing channels aimed at lead capture ensure the site traffic is not wasted and compel customers to take action.

When you get this right, the final results will be increased leads and conversions, which eventually translates to higher revenues. These tools include; Optimonk, MailMuch, and Optiform.

7. Graphic creation tools.

From memes, infographics, graphics, and graphs, visuals are the foundation of digital marketing and general branding. In case you are less on designing budgets or operating a DIY business, graphic creation tools like Canva have evolved into the go-to eye-catching visual production.

That said, check out other common graphic designing tools you need to leverage for producing high-quality visuals for your marketing campaigns.

  • Creatopy
  • Venngage
  • Visme


To survive in the current competitive digital marketing sphere, you need to be persistent, intuitive and tech-savvy, and versatile. You also need to constantly train your team about the changing online workspace. This entails anything from webinars, seminars, online tutorials, online exam tests et al.

With training, they get to learn from industry experts and develop new strategies that can help beat the competition in the online workspace.

Apart from designing killer marketing strategies and knowing all the tricks of maneuvering around online business space, you need to integrate various online marketing tools to help automate and optimize strategies. Fortunately, you can also utilize all-in-one marketing tools to create and manage the majority of your marketing campaigns. For example, if you own a marketing agency you can use digital marketing software for agencies to help your marketing team generate results more easily and quickly.

Whether you are creating new strategies or doing off-page and on-page analysis, these tools will not only help you gather data-backed insights but also let you focus on business aspects that are important for you.


Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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