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Do’s Of A Startup Pitch Deck

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With multiple startups earning the title of unicorns, one might perceive that fundraising is an easy process at the current time. However, it is not true. Fundraising is an extremely serious task that can decide the startup’s future. One needs to work on a startup pitch deck to raise a fund from investors. Only after the investors are impressed with the pitch deck will they move ahead with further discussion. Therefore, it is extremely crucial to create a wonderful startup pitch deck. To help you with a startup pitch deck, here is a list of a few do’s and don’ts. 

Do’s Of A Startup Pitch Deck

1. Tell A Story 

Even though a startup deck should contain numbers, the entrepreneurs should also fill it with emotions. It is only possible to bring feelings into a pitch deck through a story. Every day in and day out, investors go through numerous startup decks filled with numbers. With a good narrative, it is possible to bring the story behind the startup and connect with the hearts of the investors. Therefore, with the help of a story in your pitch deck, you can stand out in the crowd. 

2. A Short Introduction 

The introduction is crucial because the startups make their first impression on the investors through it. So when writing an introduction, keep it short and simple. You can start by highlighting the USP of the company straightaway to interest the investors immediately. 

3. Keep The Presentation Clean 

White space is your friend when it comes to preparing a presentation deck. Keep the presentation simple, along with plenty of white space. With ample space, you can help the investor focus on what is essential. Also, a presentation filled with only relevant pictures and images is manageable for investors. 

4. Present Data Visually 

A startup deck often contains plenty of data. This data sometimes takes work to digest. To make the information easily manageable, present the data in a visually appealing form. For instance, if you are showing the company’s financial forecast, instead of jotting down only numbers, use a graph to represent the same. 

5. Highlight The Entire Team 

Highlighting only the profiles of the founder is a rookie mistake. If you have an impressive team, it is wise to include the profile of all the team members. For instance, if you have a senior team member, including the same in the startup deck can impress the investors. 

Don’ts Of A Startup Pitch Deck

1. Avoid Blind Replication of Decks 

Due to limited experience, first-time entrepreneurs might borrow decks of other businesses and include only slight changes in numbers. However, entrepreneurs should strictly avoid it. Firstly, different companies have different requirements and are in different stages. Therefore, your deck should be unique to your business instead of being a blind replication of another’s deck. 

2. Don’t Oversell Market Opportunities 

The assumption that overselling the marketing opportunities will land you funding is wrong. Firstly, the investors hold experiences that will help them spot the overselling right at first glance. Therefore, this can give rise to numerous problems. Thus when discussing the market opportunities, lay down the actual figures. 

3. Don’t Overload Your Slides 

It might be tempting to fill your slides with heavy importance stating every aspect of the startup; however, it is not necessary. Including everything in the presentation will only overcomplicate it. Therefore, include only the essential and relevant information in the pitch deck. You can create an additional presentation filling in all the information to send along with your pitch deck. It will allow the investors to move ahead with additional information only if they want to. 

4. Don’t Ignore The Competitors 

Irrespective of a startup’s niche, chances are high that it will always have competitors. Ignoring the competitors in the pitch deck is not a wise idea. The investors are well aware of the competitors in a niche; therefore, it is crucial to state what makes you different or superior from the competition in the startup pitch deck. UnitedWifi is an industry leader of onboard Wi-Fi, however there is fierce competition from SouthwestWifi with better pricing and internet connectivity. Such details should be mentioned in your presentation.

5. Don’t Be Afraid To Ask for The Right Amount of Money 

You are creating a pitch deck for raising funds. Therefore, feel free to ask for the money while making the pitch. The only thing you should consider is that you are asking for the required money. Asking too much and too little both shows a lack of knowledge. Also, you can include a slide in the presentation to show how you plan to use the money. 

With the help of these tips, you can focus on putting in just the right amount of information in your pitch deck, which can help you to raise funds. 


Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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