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Ensuring Your Startup Has the Extra Edge

kokou adzo



startup advantage competition

Starting a new company is always a messy ordeal. No matter how well you might think you’ve prepared, things can always go wrong in the most unexpected of places, and you have to be ready to adapt to those situations as best as you can.

If you want to ensure that your startup has every advantage over the competition that you can guarantee, there are several areas that are crucial to explore early on. Investing some time and effort into setting those aspects of your business up properly can save you from a lot of trouble later on.

Marketing Starts Before Product Design

There is a common misconception among amateur entrepreneurs that simply having a finished product and releasing it on the market is enough to draw in lots of users. That’s far from the case, though, and if you’re approaching marketing as something that should be done after the fact, then you’re already on a losing path. Ideally, you’ll want to do your marketing before you’ve even started planning the design of your product. Maximising its viability on the market should be your top priority, and it’s something that can only work if you do it before coming up with the product itself.

Covering Your Legal and Accounting Fronts

Don’t forget about the legal and accounting aspects of running your business. Sure, you can sort those out with your own efforts if you put enough time into it, but you’re still putting yourself at a severe risk. The best way to approach this situation is to hire competent specialists to look over your affairs and inform you if you’re missing anything important. You don’t have to keep them on your payroll in the long run if you don’t want to – but having someone evaluate what you’re doing at an early stage can be invaluable in preventing issues. It’s still advisable to continue working with those people even after you’ve set things up, but that’s up to you. Find the right solutions to assist you in you work too. For example, when it comes to software for accounting, few companies on the market can beat BTC Software’s offers, and that’s a good starting point for satisfying your needs in this regard. It’s a small investment that can set you up quite well in the long term.

Preparing for Growth

You’re inevitably going to hit the point where your business is growing faster than you can handle it, and it’s important to be prepared for that moment and know how to approach it to minimise the negative impact on your operations. This is a dangerous situation, even if it may not seem like it. After all, you might think companies are always striving for growth, so why should you see it as a bad thing if you’re actually achieving results in this regard? The problem comes when you’re not prepared for that growth and you don’t know how to handle it appropriately. Investing in new physical locations, onboarding new employees, expanding your business partnerships – all of those things can severely undermine your bottom line, to the point where you risk losing the entire business. And this can be avoided by just planning ahead a little more carefully.

These are just some examples of things you could do to ensure that you’re in the best position possible once you enter the market. It will take some time to learn the ropes if this is your first company, but those are some factors that you can never go wrong with if you want to invest your efforts in the right area from the very beginning.


Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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