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Essential Link Building Strategies for SaaS Companies

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Link building is a necessary step in any effective SEO strategy. Search engines are always changing their algorithms and it’s never been more important for businesses to adapt. It can be challenging to keep up with what works and what doesn’t, especially as the landscape of SEO continues to change.

It’s also hard to know where to start when you’re looking for resources like link building strategies. That’s why we created this essential guide on link building for Saas companies. This guide has everything you need to know about link building and how it impacts your SEO strategy.

The 3 Essential Steps of Link Building for SaaS Companies

Link building can involve some fairly complex strategies that require a lot of effort, such as HARO pitches, but overall there are three core components of effective link building that every SaaS company should adhere to.

These are the core strategies that established link building services utilize, like the top link building agencies as recommended by sites like Search Engine Land. The top link building services adhere to these strategies while expanding on them, so understanding the core components is important for developing an overall link building strategy.

Create valuable content with technical information.

Creating valuable content should always be a top priority. Your goal is to produce quality content that people will find educational and informative, while directing them towards your desirable outcome (conversion).

But what exactly makes content valuable? It’s not simply good grammar and formatting, but the message you’re conveying to the reader. Are you providing actionable insights, or simply pushing people to sign up?

The internet is already chock full of short hype pieces urging people to try this or that software, but does anyone ever explain to consumers exactly what pain points the software addresses, and how the software can be used to overcome them?

Not just in a few short sentences of “Our software can help you achieve this (generic pain point, like increasing ad revenue)“, but a really detailed explanation of “This is exactly how our software helps you achieve this” with detailed use cases. That’s the job of your content.

To start writing valuable content for your target audience, you want to figure out what people are asking about your niche. Check out social websites like Reddit and Quora, find popular technical questions people are asking about SaaS software, and write content that answers those sorts of questions in detail.

Build relationships with webmasters.

After writing great content, you need to find a home for it, and secure future guest post opportunities. This is where relationship building comes into play – you need to find websites that post content relevant to your niche, and offer them your content for publishing on their site.

For an SaaS company, you’ll likely be pitching your content influencers, business and technical software blogs, but you might also need to target marketing, design, or technology websites too.

To find appropriate blog hosts for your content, you’ll want to target large-scale sites that publish a lot of new content, and research what kind of content those blogs tend to post.

A lot of websites will actually ask that you pay them for including links to your website, even though you’re providing free blog content – this is because webmasters in recent years have realized the value of outbound links, so it’s become a revenue earner for websites.

But if you’re providing really valuable content that engages the website’s audience and generates traffic for them, you’ll be able to strike a deal more easily that benefits all parties involved.

Track and improve your guest post metrics.

The ROI from link building doesn’t happen overnight – in many cases, it can take several months before you start to see significant improvements.

This is why it’s important to monitor your metrics, celebrate little milestones along the way, and be ready to shift and adapt to improve your results.

For example, you might notice that a particular blog post on a website gets a lot of engagement in the comments section, but very little CTR on your backlinks.

In this situation, you’d want to ask yourself if your hyperlinks are visible enough, or maybe too visible and obvious – people want to click on links that are organically and naturally placed into the flow of an article, not an obvious attempt to get them to click on something.


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