Google Ads is one of the most effective ways to attract more customers to your website or local store. That is perhaps because it is a cost-effective marketing option that allows companies of all sizes to create, manage, measure, and optimize high-performing paid search and social campaigns.
However, it is essential to note that just throwing money at your Google Ads account won’t guarantee increased visibility and high traffic. It takes time, patience, and a well-thought-out strategy for you to start seeing significant results.
But worry not, as here are four handy tips to help you make the most out of Google Ads for your startup.
Four smart ways to get the most out of Google Ads
Create an effective Google Ad
The first step when running a Google Ad campaign is, of course, creating an effective Google Ad.
This often starts by selecting the campaign type you want to run. You will then be prompted to set a budget, location, keywords, then write your ad copy.
When creating Google ads, a good rule of thumb is to ensure that you keep the call to action simple and include click-for-directions and click-to-call. Doing this will make it easy for your target audience to engage with your Google Ads easily.
A Google Ads expert, such as Claire Jarrett, can assist you in creating effective advertisements through their proficiency in various aspects of online advertising. Experts excel in crafting compelling and concise ad copy, aligning it with your unique selling points and target audience. They strategically use site links, callouts, and structured snippets to enhance ad visibility and engagement.
Efficient budget management, continuous tracking, and analytics implementation are integral to their services, allowing for optimal allocation of resources and campaign improvement. Google Ads experts also focus on improving ad quality scores, enhancing ad placements, and potentially reducing costs per click.
Pay attention to phone calls from ads.
Business phone calls matter, mainly if the calls are part of the leads you generate from your Google Ads campaign. Therefore, track all incoming calls to understand which of your marketing efforts are paying off.
Tracking business calls will help you see which ads, ad groups, keywords, and campaigns drive the most valuable phone calls. Better still, phone call conversion tracking will help you understand your ROI, so you can focus on investing in the campaigns that work best for you.
If you are not sure what solution to use for Google ads call tracking, WhatConverts is an excellent option. This software will help you track lead data from phone calls to optimize your marketing strategy’s performance.
Identify other key performance metrics for your marketing channels and traffic.
Besides phone calls, it is vital to identify other key performance metrics for your campaign.
Google analytics gives all the essential data you need to measure the impact Google Ads has on your business. Some of the metrics Google Analytics will help you measure include click density, web traffic, visitors’ primary purpose, and more.
Click-through rate (CTR) gauges the percentage of users clicking on an ad, and the average cost per click (CPC) represents the average cost per click. Conversion rate and cost per conversion (CPA) assess the effectiveness and efficiency of desired actions.
Quality score evaluates ad, keyword, and landing page relevance, impacting CPC and placements. On the other hand, ad position reflects average ad placement and various Ad Extensions enhance visibility.
Search impression share identifies missed visibility opportunities, and return on ad spend (ROAS) measures profitability. View-through conversions track engagements with display ads. Monitoring and optimizing these metrics enable better campaign performance and return on investment.
If you really want your ads to succeed, there are other metrics like creative ad performance that you can monitor via ai marketing tools that give you real-time insights. Furthermore, if you connect to stripe google ads, you will be able to track how many of them turn into customers and how much revenue they are generating.
Knowing which campaigns are giving you the highest return on investment is essential to ensuring your marketing budget is allocated appropriately.
Schedule your ads
There is no point, at all, in running your ads when it is least effective. Instead, you need to identify when your ads will be most beneficial to you and set them to only run at that time.
For instance, if your business remains closed on Saturdays and Sundays, it may not make much sense to run your ads on weekends. Similarly, you don’t need to run your ads when most of your audience is offline or at midnight if your business operates during standard hours (8 am – 5 pm).
The best bit is that Google has a scheduling feature that allows you to set the time or days you want your campaign to run. That way, it becomes easier to reach a large portion of your target audience more efficiently.
Google Ads is a great tool that will help you create online ads to reach audiences interested in your products and services. However, you must be willing to put in all the hard work – measure, manage, and optimize the ads – so you can see meaningful results.
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