Each startup has its own difficulties. The essential part of every startup is its ability to grow in the sea of competitors. Before we dive into growth hacking strategies, it is essential to define what growth hacking is really is, how it works and why it is used by startups.
What is growth hacking?
Growth hacking is the practice of modifying and experimenting with different and unique strategies that can effectively help you propel your startup or existing business. The growth hacking process includes updating your marketing strategy, developing or engineering process, operational tasks, and analysis to isolate ways to improve and grow your business.
Changes are often quick and minor, but they tend to create significant positive results for your startup. Growth hackers must have the ability to work efficiently while achieving great business results.
The main reason we talk about “hacking” is that the process involves finding fast, cost-effective ways to grow parts of the business instead of the old, robust growth methods that consume a lot of resources. For example, startups around the world have demonstrated success when implementing the agile method in their marketing teams. Without wasting time, let’s review several strategies that could take your business to new heights.
Create a waiting list by email
When it comes to effective old-fashioned strategies, nothing compares to the potential of good old email marketing. If you grow your email list from the start, you are laying the foundation for your startup and making sure you acquire customer information from the start.
Building your email list will allow you to prepare your product and know-how customers are reacting to it before officially launching it to the public. Use your time to build a small list of anxious people to whom you can smoothly launch your product or service. This will allow you to have a certain perspective and to know the reaction of your product or service.
Improve your website
The website is often the storefront and the backbone of all web traffic. This means that it has to be customized to perfection in order to deliver the best possible user experience. How many times have you gone to a website and left it due to insufficient load time, clunky UI, or server error?
Poor load times are often caused by poor server hosting which often crashes when visitors come to your website. It is essential that every website is built on a service reliable, affordable and lightning-fast hosting.
The next thing you can pay attention to is whether your website is optimized for search engines. Google does not accept payment for ranking a website higher or for ranking web domains higher if they advertise on Google.
- Be descriptive: use targeted descriptions for your pages.
- Be Complete: Mention everything you have to offer. Google is of course smart, but it can’t guess what you’re not telling it.
- Get referrals: Get your website mentioned in authoritative places online. Check if you can get into local news sites or any other relevant resource.
- Keep up with the times: update the content of your website according to the seasons, trends or your new offers. If there’s a new trend online that everyone is talking about, make sure it’s relevant to your content.
“Hack” your competitors
Instead of seeing your competition as a threat, try to see it as an endless source of information and idea generation. To gain a competitive advantage, you need to be able to identify the successes of your competitors and the areas in which they are struggling or even neglecting altogether.
To do this efficiently and in a scalable way as new competitors enter the market requires automation. You need a tool that can provide insight into every important part of your competition’s marketing funnel and strategy. It exists a long list of tools that you can tap into.
Hack social media growth
This term is used often in the marketing space, but most startups fail to effectively use the power of social media in the early stages of their growth. Almost everything is digital these days and using social media is an essential part of an effective marketing strategy for startups. Popular social media growth hacking strategies Include:
- Find social media platforms that are not used by your competition
Building a loyal following on major platforms like Facebook, Instagram, and YouTube can be time-consuming and overwhelming. Consider building an audience on platforms your competition is unfamiliar with, like Quora, Reddit, Pinterest, and Tumblr.
- Team up with reputable influencers
Established influencers have a loyal following and following, and if you pick one that fits your niche, you can leverage their credibility to promote your products or services. Influencers are essential for e-Comm stores to increase their profits.
- Get a social media planning tool
It can be very tedious not only to create content for social media but also to have to publish it on several different social media channels. There are a large number of programmers online that offer a free trial base that you can try out.
- Create engaging content
You may have heard it somewhere. “Content is king”. Having a social media account only for posting about promotions and sales aspects of your business is not an effective way to develop and acquire a loyal customer base. Focus on trending hashtags in your industry, authority pages or influencers and isolate what works for them.
Growth hacking strategies are important for your startup because they can provide alternative approaches to attract customers, build brand awareness, and even sell products and services.
You must experiment with several different strategies in order to consistently find the ones that work best for your industry or business. Experiment with different strategies and make sure all accumulated data is measured correctly. You will be surprised at how a small change in your business process can have a huge impact on moving the needle in your direction.
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