If you’re up to date on the best practices that make up an SEO campaign, you’ll likely know that content is a key factor in how search engines define the context of a web page.
For example, how relevant the content is to a user query and how engaging the content is for a reader of the text, then using this information to rank sites in the search results. There are strict guidelines in place by such search engines that agencies and webmasters alike must abide by to ensure their operations are in accordance with best practice. Knowing how search engines assess content in order to define whether or not it will be considered low-quality is vital for the success of your website. Within the below article, In Front Digital will discuss what you can do to identify low-quality content, helping to improve how your site performs within the search results.
Search engines categorize content as ‘low-quality’ if it doesn’t conform to the overall purpose of a page. This could be due to the main content on a page being fairly minimal, or not properly conveying the knowledge of the writer, resulting in thin content. Poor quality pages may be intended to serve a valuable purpose, however, if these pages don’t achieve their purpose to a satisfactory level, they’ll likely be viewed negatively by search engines and users, ranking poorly as a result.
Content will likely be flagged as low-quality if it:
- Includes unnecessary advertisements that distract from the main content
- Lacks a level of expertise, trustworthiness, or authoritativeness
- Comes from an unmaintained website
- Provides inaccurate information
- Has no identifiable purpose or context
- Contains spammy links
- Has a click-bait title
- Cloaks links
- Offers little key information
Content can also be considered low-quality if the overall writing structure is poor or the content is too short. Quality is also impacted if the writer holds a negative reputation, or if their identity is kept from readers unnecessarily.
So, if your content is considered low-quality, what can you do to resolve this issue? For content to be successful, it must be focused toward your audience, providing them with tips and information that will benefit them. Content that’s user-focused tends to rank highly compared to content written purely for the purposes of SEO.
For those struggling to write relevant, high-quality content for their site, content writing is not likely to be high up on your to-do list. However, producing optimized content is essential for any successful SEO campaign. Ranking highly helps customers find your business and increases your visibility so good content is a task that shouldn’t be avoided. If you do find yourself struggling to write quality content that’ll improve your website’s performance, the addition of a dedicated content marketing agency, such as In Front Digital, to your team may be worth considering, helping you to successfully update and maintain your website’s content, as well as improve readability and gain the attention of your site’s visitors. There are a range of great digital marketing agencies out there that can help you to develop a strong content development strategy, improving the performance of your company site and taking the content writing weight off your shoulders.
Author : In Front Digital