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A matter of timing: how to decide when your next online event should begin

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When planning online events, there are so many considerations to take into account to try and ensure it’s a success. A surprisingly important factor that you may not have considered is when to actually host the event. With 49% of businesses conducting 20-30 online events a year, it is incredibly important to provide an exciting program of events that keep your business relevant and in view. Think about making good use of the following facts, figures, and insights to help maximise attendance and engagement for your next event.

Consider your audience

What demographic you are targeting can have a really profound impact on when you should host your events. For example, if you want to connect with teachers, hosting an event in the holidays is unlikely to have much uptake. Similarly, if your audience works particular shift patterns, you need to be mindful of that, too. Make attendance as easy as possible by accounting for any scheduling conflicts that might be manageable when making initial plans.

Research the competition

Keeping an eye on what your competitors are up to is always a wise move, but this is particularly important when scheduling an event. If the competition already has an event booked in, it doesn’t make sense to host something at a similar time as your potential attendees will already be booked up. Gauge what sorts of events are already taking place and when in advance of hosting to get a feel for what events are popular and when best to plan them.

Choose midweek

Studies show that the best days to host a webinar are Tuesdays, Wednesdays or Thursdays. Which makes sense when you think about it. On Mondays people are still acclimating back into the working week and on Fridays you’re already thinking of the weekend, so it stands to reason that more people are ready to learn and participate midweek when their work heads are firmly screwed on.

Start late-morning

The most popular time of day for registrations is 11am, closely followed by 2pm. Working around midday (but not over lunch – nobody needs hangry attendees on their hands) is going to be your best shot at appeasing an audience from across time zones. Remember that a catch up or on-demand option is also a valuable add on so that those whose schedules or locations make it impossible to attend can still take part.

Plan around your own business’ commitments

Assuming your event is a roaring success and generates leads aplenty, you want to make sure you have the staffing and resources available both on the run up, for preparation, and following the event for follow-up customer service, sales enquiries and general Q&As. Without these structures in place, the leads you’ve generated will be diminished by poor planning external to the event itself.

Of course, a well scheduled event is only one piece of the puzzle and using an online event platform such as ON24 will allow you insights into every aspect of online hosting so that you can guarantee participants are engaged and leads are generated once they’ve signed in at your expertly appointed time.


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