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Is Cold Emailing Effective?

jean pierre fumey



cold emailing

Are you interested in generating new leads or land more sales? If so, cold emailing is your best strategy. For years, marketers have underestimated the potential of cold emailing; however, executing a perfect campaign can help reach people you don’t have a connection with.

The strategy can help you build brand awareness even though you might not have a long conversation leading to a sale.

Continue reading for more insight about cold emailing and how Woodpecker can help you send personalized cold emails across channels and track links in your messages.

What is Cold Emailing?

Cold emailing is basically sending an email to someone you have never interacted with before. It’s cold because you lack a warm introduction since you have not personally met or engaged via any online platform. And most likely, the prospect doesn’t know your brand.

So then, is cold emailing effective? Thankfully, it is a valuable sales strategy.

Here is why.

Generate New Customers: Generally, businesses exclusively rely on the people they know and share a connection; however, capturing the attention of people you have not previously interacted with can help you build brand awareness. Mentioning your brand to someone who has never heard about it before can be intimidating; but, it might get you a new customer.

It’s Less Annoying: Compared to cold calling, cold emails are less intrusive and can help you make a good first impression. A prospect can deal with these digital messages at their own convenience.

It’s Inexpensive and Highly Scalable: You can easily send thousands of messages with the right cold emailing tools. Also, a small number of sales from this marketing strategy can instantly pay for your efforts due to its high return of investment (ROI)

What Makes Cold Email Effective? 

A cold emailing strategy is effective when it gets a positive response. The recipient replies with an inquiry, download the attached content or visits your website. Still, it’s possible for your prospect to make a purchase as a result of that single cold email.

This is how you can make your cold email effective.


Your cold email can only be effective when it ends up in your intended recipient’s inbox folder and not the spam folder. So look for an online tool that you can use to test your email deliverability.

Clean and validate your email list before sending any cold email to ensure that it has real people. Woodpecker is one of the good email address validation tools you can use to improve your cold email effectiveness.


Don’t send a single message to millions of people. This is because everyone has unique needs, values, and priorities. For your message to be effective, it should specifically cater to the needs of your audience.


Your message should be convincing that your brand is worth the money. Give your audience a compelling reason to send you a reply or download your content. Provide your recipient with more reasons to respond favorably to your cold email.

Subject Line

Your cold email should have a strong subject line in order to capture your target audience’s attention and make a good first impression. Otherwise, the recipient will immediately hit the delete button if the subject line is boring.

Woodpecker is an intuitive cold email tool that can help you reach out and follow up. Click here to try it for free or learn more about how you can integrate it with all the tools you need.


Jean-Pierre is a polyglot communication specialist, freelance journalist, and writer for with over two decades of experience in media and public relations. He creates engaging content, manages communication campaigns, and attends conferences to stay up-to-date with the latest trends. He brings his wealth of experience and expertise to provide insightful analysis and engaging content for's audience.

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