Connect with us


Is intuition the best way to find a killer business idea?

Most people think they have a million dollar business idea inside of them. They are convinced that this idea can make them millions.

kokou adzo



man wearing blue shirt standing on cliff while watching 2450296 scaled

If you ask them why they think so, their answer is usually, “I just know it will work.” This basically means they are relying entirely on their feelings and intuition to come up with business ideas!

Why intuition is the worst way to come up with business ideas.

Is this something you should do? Should you rely on your feelings and intuition to help you find business ideas. The answer is NO absolutely.

Intuition is probably the worst way to come up with ideas.

There are thousands of people who thought they had a great idea which turned out to be rubbish. Then you have the people who wanted to follow their, “Passion” and wound up broke in the gutter. You can’t do this if you’re going to become a serious business person.

How to actually find a killer business idea.

There are a million ways to start a business that will be successful. Instead of relying on your intuition try one of these ideas instead.

Copy what is already working.

This is probably the best way. If someone has a product and it’s selling then you can sell it as well. Remember, the easiest way to be successful in life is to simply copy what is already working. Look at what people are selling on TV, magazines and in newspapers then copy what they are doing

Just be careful of the competition out there and avoid oversaturation. Don’t open your Chinese restaurant next to another Chinese restaurant! Don’t sell hot sauces if they are a million other brands the shelf.

Speak to people who are successful.

Try to find people who are already successful in business. Ask them if your idea has legs. These people are often more than happy to give advice. Plus they might be able to point you in the right direction.

Test your idea.

Before committing money and effort, find a way to test your idea. This way, you can figure out if it’s viable or not. Find a low-risk way to test by committing as few resources as possible. There are many ways to do this. If it works, then great! Now you can scale up. One easy way to test your business idea is to use an online service like With such a tool, you can get a really quick feedback from a diverse population. Many entrepreneurs use it to test drive or sanity check their startup ideas.

Write a pitch for investors.

This is how it’s done at the highest levels of business. You write a pitch for your idea and present it to investors. Astute and skilled investors will tell you if it’s a good idea or if you’re wasting your time. They can also give you the knowledge, money and resources to truly get your going.

Drop your ego.

Sometimes you have to let go of your idea and accept that it’s a dud. In this case, you have to be mature enough to know when you’re wasting your time, and when you should start looking for another idea.

Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Top of the month

Copyright © 2023 STARTUP INFO - Privacy Policy - Terms and Conditions - Sitemap - Advisor


We are a global Innovative startup's magazine & competitions host. 12,000+ startups from 58 countries already took part in our competitions. STARTUP.INFO is the first collaborative magazine (write for us or submit a guest post) dedicated to the promotion of startups with more than 400 000+ unique visitors per month. Our objective : Make startup companies known to the global business ecosystem, journalists, investors and early adopters. Thousands of startups already were funded after pitching on

Get in touch : Email : contact(a) - Phone: +33 7 69 49 25 08 - Address : 2 rue de la bourse 75002 Paris, France