Key UK Marketing Trends Moulding The Telecoms In 2022

When marketing telecoms, the opportunities are endless. For maximal impact, it’s important to spot trends before they take hold of the mainstream. Most of these trends are readily adoptable, so read on and limber up.

Short Is Huge

As attention spans get progressively more limited it becomes more important that your messages sting from the start. A great way to do this is to concentrate on video production.

Videos are more popular than ever. Meta recently reported that users of Facebook spend 50% of their timeconsuming video content.

One of the advantages of short form is that it usually costs less to produce a 10 second film than a 3 hour epic. Combine this thought with the knowledge that TikTok has over 1 billion monthly users and you have an extremely economical and supremely successful marketing method.

Inclusivity

Up until last year, marketing used massively unrepresentative archetypes. The dominance of white patriarchy in many areas was as unforgivable as it was alienating for the majority of consumers.

Since then, marketing has been trying to make amends at a dramatic pace. While these changes were overdue, they can sometimes seem forced and artificial. So, inclusivity will continue to make inroads into mainstream marketing, but companies will get better at doing it.

Companies will learn how to do it more naturally, for the benefit of all concerned, including the development of more sophisticated user personae for modelling purposes.

The Way The Cookie Crumbles

Cookies will continue to be used until 2023, whereupon they’ll be locked up in the jar, nice and tight, away from marketers’ sticky fingers. So, in readiness for this momentous happening, marketers are having to look at alternative ways of gleaning user data.

The key way forward here is the collection of first-party data. This means using a customer data platform (CDP) to collate information streams from a user to give a rounded picture of their interests and purchasing intentions.

Ethical Considerations

With ethical considerations such as sustainability and welfare continuing to increase in importance, a marketer who ignores these aspects will miss a commercial trick. …As well as being on the wrong side of the ethical argument, of course.

Mobiles Matter

Mobile marketing will continue to dominate. Access via mobile is used by 90% of the global internet population, so marketing has to be shaped and formatted with mobile screens in mind. As the way we call continues to develop, with innovative solutions like voice, data and mobile services by Gamma, so must the way we market on mobiles.

A.I.

A.I. has been on the rise for so long it almost sounds a bit old school. However, the strides that it’s about to make into all our lives will leave the unprepared head reeling. Don’t be one of these. Waste no time getting your head round what A.I. means for automated user behaviour insight and intuitive reporting.

Crypto And Beyond

The rise of cryptocurrencies has been remarkable, and will impact marketing in ways yet to be made clear. This area and others as they come into focus (such as the rise of micro-influencers) should be the object of interest for any savvy marketer.

And there you have it – some of the most exciting and crucial marketing trends in the UK telecom industry in 2022.