An acute labor shortage characterizes the post-Covid-19 pandemic era. As a result, businesses are looking for ways to get around this challenge and still offer excellent customer service.
Domino’s Pizza is one of the companies facing a shortage of workers based on a couple of headlines last October that showed that the brand was struggling to find enough drivers. Because of that, ordering your pizza online and picking it up from Domino’s earns you a “tip” of $3. The tactic of incentivizing customers is to get them out of their couch and relieve the pressure of not having enough workers to run their deliveries.
Domino’s is not the only American corporate struggling with the labor shortage, but several brands that pay low wages face challenges to fill available positions. However, this promotion that starts before the Super Bowl – Domino’s biggest pizza sales days – will alleviate the stress of not having enough staff to do the deliveries.
According to Monday’s announcement, anyone that orders their pizza and comes to pick it instead of getting it delivered earns $3. However, they must use the money on a future purchase since it’s not a cash kickback. Domino’s said, “Carryout customers who order online can claim a $3 tip to use on their next online carryout order.”
Further, customers can combine the tip with a coupon for a bigger discount on a future visit. This offer applies for online orders and will run up to May 22. In the press release, Art D’Elia, the company’s Executive President, said, “Domino’s typically sells about 2 million pizzas on football’s favorite Sunday, so if you’re throwing a party and feeding hungry fans, make it a carryout order and get tipped.”
The brand recently announced that it’s changing its chicken wings deal by reducing the offer from 10 wings to eight. This shows that inflation is biting its revenues, so this pizza carryout deal will reduce the number of workers it needs to attend to customers’ calls.
Further, customers are free to combine this carryout credit with other offers to enrich the deal. Domino’s is optimistic that the exclusive online deal will help customer retention because most Pizza buyers choose brands that have better deals.