What are the topmost things to include in your pitch deck for investors? Don’t know yet? Read on to explore everything about a pitch deck presentation.
The foremost slide of your startup pitch deck is the most important. Introduce your pitch deck in a short and sweet manner. It’s the slide that will create the first impression on the investors. Don’t let it go. You can use this slide as a value proposition for your investors. Try to articulate your message in a single sentence and make it fascinating. An excellent value proposition will attract investors to your startup pitch deck.
If your business is not solving any problems, then what are you doing? Providing solutions is important. But, before that recognizing the issue is more important. Identify all the issues that your target audience is facing. Find out the gap that the market isn’t addressing. A good problem slide will let your audience sit up straight and listen to you. Keep your text in focus so that pitch deck investors follow you throughout the slide. For instance – Airbnb’s problem slide is a perfect example. Because they have kept it short with an idea to solve the issues of their clients.
Get a concise and clear solution for your investors. Make it easy for them to follow. In Airbnb’s solution slide, you’ll see that they’ve made it clear. They provide solutions to 3 problems. Plus, it’s highlighted in big and bold text for clarity. Don’t make grand statements. Another cool strategy is to offer diverse solutions and then move on to why you’ve chosen it. Instead of innovation, focus on your drive, commitment and presentation. Your capability to solve the problem must be a highlight. Make sure you don’t put everything in one slide at one go. Give the pitch deck investors time to digest the information.
Market Size and Opportunity
Markets decide the best whether you’ll get funds or not. If you’re in a tiny market, investors will find it too risky to invest. Using sources from your research, make a solid market slide and graph out your market growth. With this, investors will see the potential of your product/services. For instance – Mint’s pitch deck is a good example of a marketing slide. Market size and opportunity are there in measurable numbers.
Here in this slide, you can flaunt your actual product/service. Add professional pictures of your product from different angles. Include cutaway views and highlight the features. If your product is an app, consider adding screenshots. For instance – TouristEye’s pitch deck is the best when it comes to flaunting products.
Highlight the growth of your business in this slide. The number of sales, major goals and the next move must be present here. For example – Look at Buffer’s pitch deck traction slide. It shows off their current achievements. This acts as bait for the investors.
This slide includes all your core team members. Consider including bullets, titles and descriptions. How is your team different from others? Showcase how you work and what are your values.
Use this slide to highlight your competitors. Who is your competition? How are you different from them?
It’s one of the favourite slides of the investors. When making a startup pitch deck, include it to highlight your company’s growth.
Investment and Use of Funds
Don’t forget to tell your investors about your financial needs. Ask for a certain amount of funds. Justify what you ask. Build trust and let your investors take you on a serious note.