Companies are under pressure to deliver new products in the market. However, the journey between generating an ideal and launching a product has a lot of complicated challenges. For instance, hundreds of thousands of products hit the market every year; however, nearly 80% of them fail soon after introducing them. The good news is that Prelaunch, a market-validation platform helps business evaluates market demand for their products before launch, analyze conversion metrics and benchmark them with the industry averages.
Business owners have different goals for pre-launching their businesses or products. Some want to test their idea’s viability, while others use a soft launch to test their operations or a phased launch to build cash flow or capability. Prelaunch uses its never-before-seen validation procedures to help entrepreneurs minimize the risks of launching startups or products with failure potential. Here is how you can make your products or services successful when they hit the market.
How to Launch Your Product with Confidence
Using its data, metrics, and professional marketing strategies, Prelaunch evaluates the market demand to give you in-depth insight into how your product will perform in the market. The platform offers all-inclusive solutions to provide you with data-driven results.
Determine Product-Market Fit
Businesses strive to achieve product-market fit. It involves delivering the right product to the market. Market fit is demonstrated when customers derive value from your product or service, a rapid usage growth after launch day, or when word-of-mouth about your product or service spreads quickly.
As a result of a good product or market fit, the sale of your products happens faster than you can make them. This also attracts wide media coverage because customers love your product, which is an amazing idea. Prelaunch helps startups conduct market validation using various data points in order to predict real future interest using the current user behavior.
Creators can also use Prelaunch’s proprietary reservation system to determine what customers are willing to pay for their products. The aim is to find out if there is a real market for your products thus avoiding wasting time and money.
Create a Pre-launch Landing Page
A pre-launch landing page is a place where prospects discover your product before you officially launch it. Because of that, you should create it as early as possible to enable the target audience to learn about your upcoming product and subscribe to receive timely updates before its launch.
A well-optimized landing page offers a higher conversion rate. The high numbers indicate that your site has increased traffic and that many visitors are signing up for what your landing page offers.
There are other advantages of building a successful pre-launch landing page. They include:
- Allows you to collect leads you will follow up on once your product is on the market.
- The pre-launch page helps you track your product launch timelines.
You don’t need coding or design skills to build a landing page because Prelaunch offers you more than 50 pre-built design blocks. Just pick one design and build a responsive mobile-first page as well as customize it as desired. It’s also easy to set up a reservation funnel and customizable email flows to help you email updates and surveys to interested customers.
Creators can now write their entire landing page in less than 5 minutes using Prelaunch’s proprietary GPT-3-based AI copywriting tool. You instantly get a landing page for your product after answering a set of questions about your products and target audience. This is based on 1,000s of other successful launches.
There is a high business and product failure immediately after launch. Prelaunch is aware of the challenges that creators experience before launching their products. The market-validation platform uses proven metrics to guide newcomers into making wiser decisions and reduce preventable failures when launching a new product.
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