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Principles of Design to Consider Before Designing Your E-Commerce Store

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Great design is invisible yet it influences your actions to go down a certain path to reach a specific goal. Whether you’re designing an online store or just getting started, in today’s post, we’re going to tell you how to effectively design your online store using the same processes and best practices successful designers follow when creating aesthetically beautiful and functional e-commerce stores.

Things to Consider at the Beginning

The truth is designing an experience can be a never-ending circle of ideas and tasks. Without structure, designing your online store can feel like you’re stuck in the most complicated maze with no exit in sight. That’s why you would be well-advised to define an MVP first. To break it down further, an MVP is the least amount of work you might need to do to launch your ecommerce store, gather essential feedback, and then iterate on your improvements for your online store based on that feedback. Don’t feel bad or discouraged to launch your product with a bare minimum. If you look at a store like, you’ll see that they had a very bare-bones store and slowly started making improvements based on their customers’ feedback to what is now an industry-leading brand and shopping experience. So don’t compare your day one to another brand’s third year in business.

Last but not least, when setting out on your fascinating e-commerce journey, be ready to commit yourself wholeheartedly to your new entrepreneurial venture. Though setting up an online store has never been easier, you should keep in mind that designing your store alone won’t suffice for your business success. As with any business, you’ll need to invest more in your store as it starts gaining momentum and bringing in more money. You can either draw on your savings or avail yourself of e-commerce funding solutions to scale up your business and start earning more.

Principles of Modern E-Commerce Design

Once you engrave the term MVP into your mind, make sure to familiarize yourself with the major principles of a successful online store design and let them guide you when designing your own ecommerce store.

Building Trust

Trust is hard to earn, but adding elements like a contact page for support inquiries or a visible return policy will help heavily reduce purchase hesitation.

Creating Visual Appeal

Your customers cannot physically hold or feel the product they’re interested in buying. So, this means that they heavily rely on strong visual appeal to prompt their purchasing decisions. Having strong product photography that easily portrays and communicates the value of a product or service is a must. You’ll notice that companies like Apple do this very well with their products. You can see how the Apple Watch features different users from different demographics and quickly portrays how their product provides those customers the value they expect.

Color Scheme

A simple yet effective color scheme can persuade your audience to take action. If you put a red button beside a green button, typically, you’ll find users tend to click the green button because the color green is associated with the action ‘Go!’, while its red counterpart would usually symbolize ‘Stop!’ When choosing a color scheme for your online store, try to keep the color palette minimal, especially when starting off.


With typography, it’s important to make sure you define your hierarchy. Keep your body font style simple and easy to read. When it comes to your headings, you can be a little more adventurous with the font style you choose. As a beginner, it’s easier to manage two different font styles.


At times, merchants forget that their online store has a higher chance of being viewed on mobile than desktop. In the modern day of social media, it’s common to find brands pushing their content on Instagram and TikTok, which are primarily mobile apps. Modern e-commerce platforms like Shopify, Amazon, Etsy, and others enable merchants to choose between various theme customizers and preview your store both on desktop and mobile.

These principles will be the foundation as you start to build your inspiration before actually getting down to designing your e-commerce store.


Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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