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Smart Tech Decisions That Help You Scale Your Business

purity muriuki



girl wearing grey long-sleeved shirt using MacBook Pro on brown wooden table

Starting a new business is amazing and terrifying all at once. Even with the best-laid plans, there is always a fear of failure that can cause startups to make poor decisions. Playing it too safe means missing out on opportunities while casting off restraint can lead to foolish and hasty decisions. When it comes to scaling, this is a process that new business owners tend to struggle with.

They’ve never needed to grow so much before. But one of the ways that newer businesses can scale with ease is by making smart technology decisions from the start. Using providers to store and backup your data means you don’t need to build a data center and then scale when you run out of space. Leveraging generalists means you have someone who can write for social media and for your website when the needs arise. Making smart tech decisions like these will help you scale your business.

Start With a Remote-Only Culture

New companies are smart if they can start with a remote-only culture. How does this help? It means that you will be able to grow to any size whether you have 25 employees or 1000. You won’t be constrained by the size of the building you’re in and you’ll have remote processes and technology in place to handle the growth. Adding additional people becomes easier when all you have to do is upgrade your email plans and add new security logins instead of also needing to make new space for them in an office. When you want to scale, the process becomes much simpler. You can offer stipends for office essentials and computers as well as offer perks that benefit remote employees. A remote-only culture can mean a lot of things, but from a tech perspective, makes it far easier to scale your business when the time comes.

Focus on Effective Data Security Measures

So, you started a business, yay! Now is the time to ensure that your most important assets are protected in the event of a digital attack. All businesses are prone to attacks, and unfortunately, too many of them start doing business without protecting their digital world. Using a third party risk management tool for your business ensures that you get a plan in place from the start. You’ll need to secure not only your core data, but ensure that customers who buy from you also have protection for their data as well. You don’t want a gap in your security measures that leaves your customers at risk of losing their personal information as well.

Simplify Your Website

There are many companies with complex websites. While for some companies, the complexity is essential, for others, it’s simply for a lack of proper planning. You start with your original website and then add on and keep adding more content until it becomes this behemoth that is hard to manage. A simpler website will ensure that you can manage and maintain all the little details that go into making it work. You’ll feel better if you take the time now to create a plan of what you want your website to look like now and what it should look like as you grow. This initial planning will help to set you up for success and keep your website from sharing redundant information that needs to be changed.

Hire Specialists and Generalists

There are certain tasks that call for a specialist. You want someone who can learn the ins and outs of your computer systems and understand exactly how to implement a new system. They need to be specialized in what they do because there are so many details. However, this also means that they will only be able to do that one task. Hiring generalists means that you can get more kinds of work out of the same individual. Someone who can only do copywriting isn’t as useful to a new startup that also needs content writing and technical writing. This means that when you’re choosing staff with different skills, choose the ones with the broader skill set, but who can also do the most important tasks you need.

Final Thoughts

Technology is ever-changing. Startups know that it’s important to use the best technology options available to them while holding onto them loosely. They know that while they shouldn’t jump to the next best thing, they also need to be willing to make changes when what they use isn’t working for their business needs anymore. Using third-party apps for things from payment processing to data security means that at any time you can more easily shift to something that will better serve future needs. Smart startups not only have a vision for the right now but also for the future.


I'm a passionate full-time blogger. I love writing about startups, how they can access key resources, avoid legal mistakes, respond to questions from angel investors as well as the reality check for startups. Continue reading my articles for more insight.

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