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What Startups And Small Businesses Should Know About Business Equity

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The mere thought of starting a business can be an intimidating insight for a lot of people. It’s said that there are a lot of aspects a budding entrepreneur should consider in launching a small company such as marketing and branding, personnel staffing, research and product development, and many more. The pressure can build up further as you begin to factor in the financial risks involved as well.

Now that you’re running a business of your own, one of the most fundamental terms you ought to grasp first in running an enterprise is business cap table software.

What Is Business Equity

A myriad of financial perils looms like a dark cloud in most young companies. Nevertheless, a smart entrepreneur knows how to handle them like being an expert about business equity.

Equity essentially represents the value of ownership in any enterprise. Business equity is parallel to the total remaining value of the assets after all the incurred liabilities and debts have been accounted for and deducted.

In layman’s terms, business equity refers to the total net earnings of a company or the gross profit minus all of its expenses. This difference is then divided between all shareholders, according to the percentage of shares one owns. This is a major component to ponder on as it could make or break your business. Ultimately, the more shares an investor holds the more control they have over the said enterprise and its operations.

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Types Of Business Equity

Equity is a type of capital that allows individuals or groups to directly invest in your company. Needless to say, it’s crucial that you select the type of equity that best suits your startup’s needs. The following are some common types of equity:

  1. Angel Investing

Angel investing is a type of private equity investment done by an affluent individual. Angel investors invest with their wealth which is their main distinction from venture capitalists whose funds come from their respective organizations. They take on much higher risks in the hopes of higher returns by choosing to support businesses that are just starting. Depending on a startup’s needs, an gel investments could be a one-time or continuous undertaking.

The usual process of angel investing starts with an angel investor connecting with a young and upcoming business owner who has but a vision of establishing a profitable venture. They may be connected through word-of-mouth referrals or via various online channels like CakeEquity and others similar to it available today.

Once the two connected links, the angel investor and entrepreneur, have decided to mutually proceed with the investment agreement, they now go over the specifics needed to begin business operations. After an agreement has been reached and notarized, one may now communicate with their angel so the funds can be released accordingly.

  1. Common And Preferred Stocks

Common stock in a private corporation is usually provided to those who claim ownership of a given business. Generally, common stockholders are said to have a greater say in how a given company is run as they shoulder more risks and responsibilities. On the other hand, preferred stocks differ from the former for their owners have a higher claim on dividends but at the cost of little to no voting rights in the enterprise.

  1. Initial Public Offering (IPO)

Initial public offering (IPO) is a type of equity that offers buyable shares directly to the public. Before you hold an IPO, companies like yours must fulfill certain requirements before gaining authorities’ permission to debut in the stocks market. Although your new business may not qualify for one just yet, it may still be a feasible way for you to raise a lot of capital later down the road. A company’s first IPO is an important time for its private investors as it’s a great time for them to maximize all their shares and cash them in.

Return On Investment 101

Having grasped the significance of business equity, the next key thing you must know about now is the concept of return on investment (ROI).

ROI is a metric of performance used to measure the profitability of a starting company. Through this, it becomes relatively easy to roughly determine your potential profit. To compute your ROI, you can simply subtract the initial value of your investment from the final value of your investment. Then, the difference is divided by the cost of the investment. The result will then be finally multiplied by 100.

Finding out a startup’s ROI accurately is a key factor considered by many investors when funding any project launch. Thus, it’s crucial that your ROI calculations are in line with your business and the type of equity it utilized.

In A Nutshell

Launching a startup and becoming a full-fledged business owner may be the answer to people out there looking for a new venture to take on their adult career tracks. Yet, setting up shop is said to be not an easy feat at all. There are a lot of factors to count in like concept, product design, advertising, and many more.

Being knowledgeable about business equity is believed to be a great boost to any budding entrepreneur’s quest in running daily operations and catapulting their small companies to success.


Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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