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Tech Startups Revolutionizing the Equestrian Industry

When we talk about the equestrian industry, tech innovations aren’t the first things that come to mind, right? However, did you know that this is one of the leading industries in technological advancements, and there is a good reason for that.
The equine industry faced a lot of problems throughout the years, mainly about the welfare of the animals and the lack of interest in modern generations. Fortunately, technology stepped up to save the day, and in the last couple of years, we’ve seen some revolutionary technology that promises to make the equine industry safer, more entertaining, and more available to the vast public.
This brings us to the next question: Which are some of the biggest startups that revolutionized the equine industry? Let’s find out.
Ridesum’s Digital Coaching Hub
Equine coaching is a big industry on its own, whether it is about casual rides, horse racing trainers, or show jumping. This is where the Swedish startup Ridesum, founded in 2019, comes in handy.
This platform was founded by dressage rider Jenny Stråhle, which makes it so good since we are talking about an expert who already knows all the problems that these people face.
Ridesum is an app that connects riders with coaches for virtual or in-person sessions. So, basically it is a booking system, but the most impressive thing is that it has a pool of 19,000 trainers across 90 countries. So, the app is already very popular, making it easier to find trainers or riders in different countries.
Whether you are looking to perfect your canter or prepping for a show, this app will let you book a trainer, but also log rides, get feedback, and even offer education materials like tutorials from professionals in the industry.
So, if you are looking to level up your equine skills, this is the perfect app to get access to professionals in the industry.
EquiScore’s Real-Time Ride Analytics
EquiScore is another app that promises to change the way time is recorded on equine events. This is a company founded by ex-rider Shallin Ris in California and can analyze videos of your rides, delivering near-instant metrics like stride efficiency, track paths, and fence-by-fence pacing.
This is one of the most intelligent apps when it comes to tracking horses’ motion and can innovate the equine industry in so many ways.
Up until now, equestrians worked with very little data, and they often relied on feel and instinct. But this app uses artificial intelligence and machine learning to analyze every move you make with your horse and track your performance.
You record yourself riding a horse, click what you want to improve, and the app will analyze the footage and tell you where you make a mistake, how much time it costs you, and what you can do to improve.
This app is new, and it is already in beta testing mode, but if the final version is even half as good as they say it is, it has the power to completely change the equestrian industry.
Trainers will have instant data and find things that the naked human eye cannot, and riders can track their progress and get advice on how to improve quickly. Even bettors can use this data by uploading footage of a horse race, and let AI analyze where the rider is making a mistake and then make their own betting strategy going against the odds.
The odds for horse racing work in a unique way, and sometimes the smallest ones don’t mean that the horse will win the race, and having such an app can help find the winner.
Coho’s Stable Surveillance Smarts
Keeping tabs on your horse’s health when you’re not at the barn is a big deal, and France’s Coho is nailing it. Their AI-powered camera system, launched in 2022, monitors your horse’s behavior in the stable, catching quirks like excessive pawing or odd posture that might signal colic.
The app pings you with alerts and lets you check live footage, a lifesaver for owners and trainers managing racehorses prone to stress.
Coho’s tech, used in 200 stables by 2024, blends machine learning with a sleek interface, so you don’t need a PhD to use it. Order it from their site, mount the camera in your stall, and rest easy knowing your gelding’s got a digital guardian.
Equilab’s Movement Maestro
Sweden’s Equilab is like a Fitbit for your horse, and it’s blowing up with 1 million downloads by 2024. This training app tracks your horse’s movement during rides, using your phone’s sensors to measure gait, speed, and even calorie burn—yep, for you and your mount.
It’s perfect for tweaking endurance for a cross-country event or ensuring your racehorse isn’t overdoing it. Plus, Equilab’s social network lets you share rides with barn buddies or organize stable chores.
Download it free on iOS or Android, clip your phone to your belt, and get data-driven insights that make every training session count. It’s the kind of tech that’d have old-school trainers scratching their heads in awe.
PreVet’s Health Organizer
Forgetting a deworming date or misplacing vet records? That’s a headache PreVet’s solving. This Swedish startup’s app, launched in 2021, is a digital hub for horse health, letting you store vaccination logs, schedule farrier visits, and chat with your vet or groom.
It’s a must for racing stables juggling multiple horses, with 10,000 users by 2024.
The app’s reminders ensure your horse is race-ready, and its cloud-based records mean no more lost papers. Sign up on their site, input your horse’s deets, and keep everything from teeth floats to vet checks in one spot. It’s like a personal assistant for your barn, minus the coffee runs.
This is some of the tech that is revolutionizing the equine world. Since we are talking about a multi-billion-dollar industry, we expect more startups to join soon.

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