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The YouTube Goldmine: A PR Strategy You Can’t Afford to Ignore

kokou adzo



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The Social Media Landscape: A New Challenger Approaches

Let’s face it, when you’re plotting your B2B company’s social media takeover, the usual suspects come to mind: Facebook, LinkedIn, Twitter, and Instagram. But, my friends, there’s an unsung hero waiting in the wings, ready to take center stage in your PR strategy. Enter YouTube. If you’re imagining a sea of makeup tutorials and cat views on your videos, it’s time to recalibrate.

YouTube is a treasure trove of content that spans galaxies of topics. It’s the stage where your organization can perform a soliloquy of expertise to an audience that’s not just large, it’s gargantuan.


The YouTube Phenomenon: A Captive Audience Awaits

YouTube is not just a website; it’s a phenomenon. With its colossal user base, it’s the world’s second-largest search engine and the second most visited website, trailing only behind the mighty Google. But wait, there’s more!

YouTube is currently the fourth most effective B2B marketing channel, hot on the heels of email marketing, LinkedIn, and print. As the world’s appetite for video content grows like a hungry teenager, YouTube’s ROI for B2B marketers is set to skyrocket.

By being an active YouTuber, you’re not just reaching your target market; you’re embracing them in a bear hug of brand awareness and reach.


The Thought Leadership Stage

Picture this: you’re sipping your morning coffee and find yourself tumbling down the YouTube rabbit hole. How did you get here? Probably a Google search. A staggering number of consumers land on YouTube looking for ‘how-to’ content.

This is your golden ticket. By developing content that addresses common questions and pain points, you can drive viewers to your YouTube channel like moths to a flame. For instance, if your company is the wizard behind healthcare software, create a ‘how-to’ video that showcases your software as the magic wand that vanquishes common issues.

This is your chance to strut your stuff and position your team as the thought leaders they are.


The Magic of YouTube’s ‘Up Next’ and SEO

Ever found yourself on YouTube intending to watch just one video, and then suddenly it’s midnight? That’s the sorcery of YouTube’s ‘Up Next’ feature. With the right tags, your video can be the next binge-watch. It’s like SEO, but for YouTube.

Craft a mix of specific, targeted keywords and broader tags that give YouTube’s algorithm a peek into the soul of your video. This increases the odds of your video being discovered by new audiences, which is like throwing gasoline on the fire of brand awareness.


Driving Traffic: The YouTube Expressway

At the end of the day, or video, your goal is to herd potential clients to your website. YouTube is your shepherd’s staff. Make sure your video ends with a call to action as compelling as the climax of a thriller. This could be driving viewers to your website to download an e-book, filling out a contact form, or signing up for your newsletter.


YouTube Channels for Sale: A New Frontier

But what if you don’t want to start from scratch? There are YouTube channels for sale that can give you a head start in the game. If you’re looking to buy a YouTube channel and dive right into the action, you can visit website that offers a variety of channels ready for takeover.


The FameAudit: Know Your Worth

Before you dive into the YouTube ocean, it’s wise to know the worth of your channel. FameAudit is your trusty sidekick in this endeavor. It helps you understand the value of your YouTube channel, giving you the insights you need to make informed decisions. Check out FameAudit to get the lowdown on your channel’s value.


The Final Act: Incorporating YouTube into Your PR Strategy

YouTube is like that character in the movies that you underestimate at the beginning but ends up saving the day. With its massive audience, thought leadership opportunities, and the potential to drive traffic like a highway at rush hour, it’s an untapped goldmine for B2B companies.

If you need a guide to navigate the YouTube maze, or if you’re looking to build a social media strategy that’s as epic as a space opera, don’t hesitate to reach out for help.

Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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