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How to Use TikTok for Business?

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Figuring out how to use TikTok for business means first establishing whether your customers are actually on TikTok. Boasting more than 1 billion monthly active users, TikTok is one of the world’s most popular social networks. In fact, it’s estimated that almost 21% of all web users worldwide are now on TikTok.

By far, the platform’s biggest demographic is users between the ages of 16 and 24. But this doesn’t mean that the appeal of TikTok is limited exclusively to younger audiences. Over the past few years, its popularity among all demographics has been accelerating at a record pace.

If your customers aren’t already on TikTok, they will be soon enough.

Still, getting the most out of the TikTok app from a business perspective calls for a strategic approach. Business accounts are easy enough to open and launch, but what can you do to ensure your business is heard above the noise?

Why is TikTok Good for Brands and Businesses?

TikTok is good for businesses for the simple reason that it’s such an immensely popular platform. At the touch of a button, you can reach just about anyone in any place with any message.

Shooting videos for TikTok is easy, the platform has insane viral potential, and its influence is unrivaled. As an added bonus, using the vast majority of features TikTok provides is 100% free of charge.

All making it a fantastic prospect for smaller businesses, for which high-profile paid ads may be out of the question. TikTok well and truly levels the playing field for smaller brands, giving every business a shot at competing with the biggest and best.

How to Use TikTok to Promote Your Business?

The right way to use TikTok to promote your business depends entirely on your goals. All aspects of your campaign need to be tailored on the basis of your objectives.

You could be looking to sell more products, diversify your customer base or simply generate awareness for your brand. In all instances, TikTok can be the perfect place to make it happen.

But what remains constant across all TikTok campaigns is the importance of a strategic approach. There are ten essential activities that form the basis of a successful TikTok campaign, as outlined below:

Study the Platform

First up, TikTok has a unique culture that differentiates it from all other social networks. What works elsewhere may not work on TikTok – it could even work against you. In which case, the first thing you need to do is get to know the platform you’re looking to conquer.

TikTok is all about fun, entertaining, and visually appealing content. It’s about embracing the silly aside of social media, with little to no room for formality. TikTok has a young, vibrant, and dynamic user base, typically in search of amusement and instant gratification.

Create Your Own Content

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The vast majority of the content you publish on TikTok needs to be your own. Creating original content can seem like be a daunting prospect, but it is actually quite simple. In fact, there are just three things you need to do to put out high-quality original TikTok content:

Be Authentic

Take every opportunity to showcase your brand’s true personality through your content. Forget expensive camera equipment and high-tech editing – keep things raw, simple, and authentic.

Inject Humour

Humorous content on TikTok is the most engaging and influential content by far. It’s also the most shareable content, adding up to huge viral potential if you get it right.

Add your Own Spin

If struggling for inspiration, you can simply add your own spin to whatever’s trending at the time. Songs, dances, challenges, debates, discussions – feel free to indulge in a little bandwagon hopping.

Choose Your Niche Carefully

To retain the respect of TikTok users long-term, you need to stick true to your niche. In addition, the niche you choose needs to be something you’re genuinely passionate about and authority in. Precisely why it’s essential to choose your niche carefully in the first place.

On platforms like TikTok, it is impossible to please all of the people all of the time. preading yourself thinly between multiple niches is a recipe for failure. Note that choosing an appropriate niche should be difficult – it should be whatever you do best and whatever you’re most passionate about.

Curate and Share UGC

User-generated content can be pure gold for a promotional campaign on TikTok. Adding UGC to your strategy brings fresh faces, voices, and ideas into your output. Importantly, UGC is an immensely powerful form of social proof. Remember that the words of everyday TikTok users always carry more weight than those of brands or businesses.

Best of all, UGC is 100% free of charge and requires little to no effort on your part. All you need to do is ask your customers to submit their UGC, and chances are they will. Particularly when it comes to reviews, recommendations, and ratings, people tend to be more than happy to make their voices heard.

Advertise on TikTok

Contrary to popular belief, paid advertising on TikTok doesn’t have to be expensive. There are affordable options available to suit all budgets, spread across five main types of paid ads as follows:

  • Infeed Native Content
  • Brand Takeovers
  • Hashtag Challenges
  • Branded Lenses
  • Native Ads

Whichever option you choose, simplified step-by-step guides are provided by TikTok. With TikTok Ads starting from as little as $10 per CPM (cost per 1000 views), you can test the waters with a low-cost campaign before stepping things up.

Work With Influencers

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Consumers, in general, are becoming increasingly resistant to conventional ads. To such an extent that any message sent directly by a business is instinctively interpreted as misleading. By contrast, the suggestions and recommendations of influencers are taken as gospel.

Working with the influencers can help build, strengthen and maintain connections with today’s increasingly skeptical consumer. It can give your business the kind of voice people will actually believe while at the same time broadening your reach.

Remember that if an influencer has an audience of 100,000 followers, that’s 100,000 potential leads just waiting to be tapped into.

Find the Right Times to Post

TikTok is the ultimate instant gratification app, with the average user logging on at least eight times per day. But in terms of when TikTok users are most active and engaged, it depends on who you are targeting and what you are targeting them with.

There’s no point publishing epic content if nobody’s around to see it. Your job is to conduct the research needed to determine when your target audience is most active and responsive. After which, every subsequent post you publish should be scheduled for these times accordingly.

Don’t Pursue Perfection

As touched upon earlier, the most engaging TikTok content is raw, simple, and authentic. The overuse of filters, effects, and editing software is rarely appreciated by TikTok audiences. Though your instincts may tell you to pursue Perfection, doing so could actually work against you.

The whole point of publishing content on TikTok is to give your audience an authentic and unedited look at who you are and what you do. Not an airbrushed and edited version of your business, which could make it difficult to establish trust and respect with your customers.

Create a Structured Marketing Plan

Formulating and implementing a structured TikTok marketing plan at the earliest possible stage is essential. Making things up as you go along with no formal plan is a recipe for failure…always.

The components of your marketing plan should be tailored in accordance with your objectives. Setting goals is, therefore, the first thing you need to do before planning the activities needed to make them happen. After which, continuous monitoring and optimization of everything you do (with the help of analytics) should follow.

Build Your Audience

Last up; you need to build an audience of a viable size as quickly as possible. The number of followers you have sends an immediate and impactful message about your credibility, your appeal, and your relevance. Precisely why it could be useful to buy TikTok followers to get your campaign off the ground.

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Top-rated social media growth companies like Media Mister provide 100% authentic followers at competitive prices. All quality checked and covered by a full money-back guarantee for total peace of mind. Buying real followers (i.e., real people rather than bots) can be great for giving your profile an instant performance boost, making it easier to conduct a successful campaign on TikTok.

Conclusion

TikTok came out of nowhere to become one of the most phenomenally successful social networks of all time. With a global audience of more than 1 billion active monthly users, it’s also a uniquely powerful marketing platform.

Getting the best out of TikTok for business purposes means getting to know the platform’s primary points of appeal. By learning what makes TikTok so popular, it becomes much easier to attract and engage its users.

TikTok provides the perfect opportunity to showcase your authenticity and let your true personality shine. First impressions count for a lot, which is where buying TikTok followers can help. But it is ultimately the quality and relevance of the content you publish that will determine the outcome.

About the author : Johny Walker is a Social Media Expert and Web Traffic Consultant for over 10 years. In 2012 he launched Media Mister, a Social Media Marketing Company which is helping businesses to get social presence at an affordable price.

Follow Johny Walker on FacebookTwitter and Pinterest.

 

We are a team of writers passionate about innovation and entrepreneur lifestyle. We are devoted to providing you the best insight into innovation trends and startups.

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