The talent shortage is affecting many industries today, such as IT, accounting and management. As a result, you need to improve your recruitment strategy to find and attract the right candidates.
Outbound recruiting is a must-have hiring technique and it can be optimized with a tool, designed just to help you. We will present it at the end of this article. But first, how do you do it?
Reminder on Outbound Recruiting
Want to adopt Outbound Recruiting? Learn more about this recruitment technique, its many benefits and how to implement it.
Outbound recruiting is the combination of marketing and recruitment in a company. It is a revolutionary method based on searching for candidates directly (instead of publishing a job offer). It is mainly used by firms specialized in recruitment.
Instead of waiting for candidates to respond to your job offer, with this outbound recruitment strategy, you have the possibility to approach talents directly. This technique is especially effective for finding candidates with specific technical skills. It also saves you valuable time when selecting profiles, since you only need to verify their skills. In addition, Outbound Recruiting is an excellent way to expand your network by contacting potential candidates.
How to implement it
An Outbound Recruiting strategy should be carried out in a few steps:
- Define 1 or 2 personas (typical candidates) by specifying their profile, their level of education, their experience and their skills;
- Search for the ideal candidate by conducting a search on social networks, especially on LinkedIn;
- Take advantage of your employer brand to convince candidates to join your company. Improve your image on the Internet and social networks;
- Approach the candidates you are interested in in an efficient and personalized way. You must therefore have their contact information;
- Keep in touch with candidates who are not available or who do not want to join your company at the moment. You can follow up with them later.
Use the Kaspr prospecting and lead generation tool to easily obtain the email addresses and phone numbers of interested candidates. This information is essential for contacting the right talent for your personas.
Kaspr, the tool of choice for optimizing your Outbound Recruiting
The Kaspr tool is as effective for generating B2B leads as it is for prospecting for people who meet your hiring criteria. It’s a great help for your human resources (HR) team to optimize your outbound recruiting strategy.
Easily collect candidate contact information
Kaspr provides you with the email addresses and phone numbers of candidates matching your personas from the professional social network LinkedIn. This tool scours the entire World Wide Web to provide you with relevant and correct contact information. This way, you won’t have to waste time searching for this information and you can focus on other more important tasks within your company.
Export the information collected on your ATS
This prospecting tool gives you the opportunity to automate your recruitment cycle. It automatically enriches your Applicant Tracking System (ATS) by transferring the contact information of selected candidates directly to it. This will give you a solid database of your talent. When your company has a job opening, you’ll simply consult your ATS and quickly find the right talent. This will make your HR team more productive and efficient.
Manage your recruitment with ease
Kaspr makes it easy to manage your recruitment process using a single, ergonomic and intuitive platform. Thanks to its workflows, it is possible to approach interesting candidates by sending them automated invitations and messages. You can also use the Kaspr dashboard as part of an outbound recruiting strategy. You can store your talent information in this dashboard and manage it easily. It is possible to sort candidates by job or to search for a person with a single click.
Outbound Recruiting is a recruitment method that is distinguished by the search for talent directly on social networks. In order to find the most suitable candidates, your HR team will have to define personas. After having identified the right profiles, you will have to ensure the success of the first contact. To do this, the Kaspr prospecting tool is designed to help you get the contact information of candidates, manage them and approach them effectively. Sign up and use the 25 free credits to test this solution. Many well-known companies use Kaspr, including Splashr, GetQuanty and Markentive.
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