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Top 6 Signs That You Must Upgrade Your Website

kokou adzo

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Do you have a website that seems like it was built in the distant past? Are visitors getting lost, encountering irrelevant information, or getting too many “page not found” errors? Have you lost all of your internet prospects? If yes, then it’s time to update your company’s online presence. While you are at it, hire a credible Dubai website designing company for professional guidance.

Whether you’re the company’s owner, a sales rep, or a marketer, your website should be your primary digital marketing tool for promoting products and services, driving sales, and generating more traffic. A clumsy website conveys the message that you don’t put much effort into your business, or even worse, that your site doesn’t let visitors get to know you.

Here are a few tell-tale indicators that the time has come to upgrade your website or launch a new one.

1. Your Site Takes Forever to Load

Whether they’re using a desktop computer or a mobile device, your audience won’t wait 30 seconds for the content to load. They’ll just go back to the search engine results and pick someone else, which is bad for the company.

To see how long each page takes to load, you may look at the statistics in Google Analytics or utilize a tool like Google’s Page Speed Insights. Even if only a bunch of webpages are lagging, you can still benefit from performance enhancements. If the majority of your site’s pages are slow to load, you may need to take a step back and assess the situation.

2. Your Site Is Not Mobile Friendly

Google’s algorithm sets up mobile-friendly sites with the searcher when showcasing local search results, like “when” and “where” searches often related to food, shopping, or entertainment.

Having your content break apart or otherwise not work properly on a mobile device is a horrible user experience, and Google will take note of that.

3. You Are Not Getting Any Organic Traffic to Your Website

When people come to your website, it gives you a chance to network, exhibit your talents, and tell your story. Customers, potential clients, and interested parties can’t buy from you, subscribe to your newsletter, or learn enough about your company to make an educated decision if they can never see your website on any Google search results.

4. Your Website’s Design Looks Outdated

Web pages with outdated designs are entertaining in a nostalgic “kids nowadays are unaware of what dial-up was like” sort of manner (really, look at these ancient sites that are still operational!). An outdated website is detrimental to most businesses today.

Additionally, there are five main causes why an old website is bad for business.

  • Lack of confidence in the character and competence of your business.
  • Inadequate security measures have a negative impact on search engine optimization.
  • The absence of fresh content is having a negative impact on search engine optimization (SEO).
  • The risk of devices becoming incompatible is high.
  • Poor usability and accessibility, leading to frustrated customers.

If communicating with your company online isn’t as helpful as meeting in person or calling, you need a new website.

5. Your Site’s User Experience Is Terrible

User experience design (UX design) crafted by a credible website designing company makes it easier for visitors to navigate your website and get the information they need to resolve their challenges.

UX design includes your site’s architecture and navigation, as well as the placement of information along the user’s journey. As the number of people using the internet grows every year, so do their expectations for the usefulness of websites.

6. Your Website Isn’t Bringing in Customers

Content on your website (such as reports, testimonials, partnerships, or clients) that demonstrates trust and credibility is essential for any referral business. This compelling information should result in action from the target audience, such as filling out a contact form, clicking through an email or phone number, downloading a file, or requesting a demo. If this is not the case with your website, then you need to do something about it as it is costing you potential business.

Conclusion:

Finally, if your site is not achieving those goals, you may want to consider modifying the layout and text to place more emphasis on the content that is most likely to result in a conversion. It could be something more serious, like a combination of bad UX, bad SEO, and technical difficulties with the site’s development, so it’s not a bad idea to check in with any reliable agency for web design that has the capability to develop websites professionally.

 

Kokou Adzo is the editor and author of Startup.info. He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at Startup.info.

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