Intangible capital corresponds to the company’s qualities and what makes it different from its competitors. There are six main axes, forming a whole called intangible capital. It is therefore defined for all companies by the following aspects:
People: who understand the definition of the company’s vision, expertise, dynamism, and capacity by its workforce. As a result, the employee’s skills, experience, knowledge, motivation, motivation, sense of belonging, involvement in the company and social climate are linked. Finally, we also understand the entrepreneurial spirit of its leader.
The customer: this aspect considers the degree of concentration of customers and their profiles. As a result, it also includes the quality of the loyalty of the relationships the company maintains with each of them.
The market: this corresponds to the nature and size of the market in which the company operates. It also considers the company’s knowledge of the market and its position on it.
The organizational model: this aspect includes the working methods and managerial style of the company. It considers the company’s place in training (by allocating a budget) and the quality of administration and information management.
Commercial power: the latter includes the evaluation of the company’s network of business partners (suppliers and distributors) and the links it has with them.
The elements to be worked on by the company manager
Business leaders need to consider how they build and direct their business impact in a major way. But also, that all this is measurable on the very economic health of its structure. In order to ensure its sustainability, it must concentrate its work on three major areas.
The quality of the product: the entrepreneur and manager must concentrate their efforts on the quality of the product or service they offer. A company’s specific knowledge is its distinctive competence, which is essential for its long-term existence. This allows it to create and exploit a protection niche. In the same way, its qualitative offer enables it to retain many customers who will no longer want to find other offers if it meets all its expectations. Many consumers are attached to a company or brand because they find it the best value for money and are not prepared to give in on either of these two points.
The organizational model: the manager must pay attention to ensuring that the organization does not interfere with the business development process. This partly involves the qualification of staff, the codification of working procedures, but also the quality of the social climate in the company. The management style operated within the structure also helps to foster this social climate and motivate the teams. Involved and motivated teams will be very productive and will not hesitate to give the company the best of their skills and know-how. Qualified and committed personnel can sometimes differentiate the company and bring a unique quality to it.
Proximity to the customer: this axis determines the quality of the link between the company and its customer. It must not be neglected because it is essential to the company’s existence. Loyalty must be nurtured to the best of our ability by ensuring loyalty now. But also, by applying a careful and personalized follow-up of its offer, for example by offering small “pluses” that are highly appreciated by customers. These allow us to help our customers to be more confident in their choice of trusting and remaining loyal to a company.
All these parameters, if they are taken into account and work is applied, make it possible to prevent predation of the market by competitors. It’s about making it as difficult as possible for them to do their job and imposing a lot of constraints on them when they try to capture customers. This is also true for companies that try to position themselves in a market by breaking prices.
Why do you need to protect your intangible capital as a company?
The role of intangible capital and its importance for business
Intangible capital has a lot of value for companies. Its valorization has become an indispensable need in markets where their hearts are in innovation. Intangible capital is the company’s heritage. It defines its qualities as well as its ability to generate value. Its components include products (or services), the organizational system, commercial power, people, and the market. Each of these six axes makes it possible to define the qualities of companies and their capacities. In addition, all these elements enable the company to acquire competitiveness and often differentiation. The latter is a competitive advantage that can sometimes be decisive. The quality of intangible assets is what also enables a company to become more efficient than its competitors. In short, it includes everything that takes part in the company’s existence and everything that qualifies it as such.
Business electronic exchanges are constantly evolving. It often leads them to store large amounts of data. As a result, the preservation of this data is a strategic priority for economic players and, of course, companies. Intangible capital makes it possible to understand the very identity of the company and its history, which makes it progress and therefore its real heritage.
Study highlights the influence of intangible capital on the company’s annual results.
A recent study (“Comment les entreprises naissent, se développent et disparissent”, LEXTENSO éditions) carried out recently conducted an analysis on the intangible capital of about 1,000 French SMEs and VSEs. A scoring system gave them a score on a scale ranging from 0 to 20. These data were then compared with the economic scores and performance of these companies and the results show that there is a link between the quality of the company’s intangible capital and the growth rate of its turnover. There is a difference of almost 10 percentage points of annual growth between SMEs that have strong arguments for differentiation (intangible capital) and those that do not. In addition, another proportional link is established between the company’s profitability and the quality of its intangible capital. This difference reaches 5 percentage points of exploitation mark rate. And this, always over a period of one year.
How to protect data used by the company
Digitization: a threat and an opportunity for the company
The digital transition has allowed companies to enter a whole new dimension with almost infinite possibilities. But now, almost all the data they use are exchanged digitally. For example, it is necessary for companies to secure the information they contain.
Technology has proven this more than once: it is not flawless. From computer breakdowns to hacking and hijacking of security systems, many have found themselves trapped by a technology that is not foolproof. Despite all the reported cases, 40% of companies still fail to back up their data. Knowing this, solutions have been developed to enable companies to secure their information and thus their intangible capital.
The Cloud: a powerful security solution
Several backup methods exist, such as NAS sites or others. Even if these are widespread, they do not offer an ideal security and even present several risks: theft, fire, bugs… which can cause total loss of data. In this complicated context was born Cloud Computing. With this system, data is stored outside the company, and this, on several distant sites (in France or abroad). As a result, even if a problem occurs at one of the sites, the data is protected since it is duplicated in several storage locations. All the user has to do is launch a restoration to find all his documents in just a few hours. Practical when you have several years of work behind the company.
Attention must also be paid to safety aspects, particularly regarding so-called “general public” devices. These are not always the most essential to obtain a high level of protection, especially for data access. In short, it is better to turn to systems dedicated to companies.
An industrial and periodic approach is preferable
It is essential to set up an organization and an automated system to protect your intangible assets. By mapping the data and understanding its organization, it is possible to define the best device and disseminate it quickly. Each company is unique and there are many ways to meet its specific needs and expectations. Finally, special attention must be paid to the user experience and working without interrupting operations. Even if the storage device is still in the deployment or processing phase.
Safeguarding electronic documents is not an option, but an obligation for businesses. They must secure their information and thus protect all its intangible capital. Companies that have taken the necessary protective measures can grow without fear of losing their “data” capital or even disappearing.
In addition, their use is essential for the development of the company and ensuring constant protection allows a gain in reactivity in case of system failure. A disaster at this level can quickly damage the company’s productivity and image. Many customers can turn their backs on a company that does not protect their data. Thus, many of the company’s qualitative aspects are based on its ability to exploit, but also to protect its data and thus its intangible capital.
Finally, for every company there is a suitable solution. It is therefore important to define your needs and develop a good multipoint storage system as soon as possible so that you never have to start from scratch. All companies of all sizes must make this task a priority and in no way neglect the means of protection to be given to the electronic data at their disposal.
Articles from the same author : Erwan Coatnoan de Kerdu, Author at Startup Info