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What Should Startups Focus On?



startup tasks

Opening the doors to your startup is the most fulfilling thing in an entrepreneur’s life. However, there are certain things that are important to the business that you need to evaluate first. Remember that the early stages of your business growth are intimidating and there are endless things to do.

Thus, you may be wondering whether to start with market search, product development, marketing or costs. All these items require your attention because they are essential for they will set you up for success. Therefore, continue reading this article for more insight on what you should focus on from the onset of your startup.


Target Market

You need to know who your client is from the start for your startup to thrive or survive. The reason is that you are likely to be distracted when starting up. You need to establish your focus segment and establish whether this category is ready to pay enough for products and service you’re offering. Otherwise, you’re wasting time and money in the market if you don’t know the scale of your market, and value it assigns to what you’re offering.

Market Research

Market research is an activity that will help you to find a market for your products and services. It would be best if you established whether there is enough market for your products before placing them in the market. Otherwise, you will supply items that outdated, costly or with several substitutes. Understand your competitors and evaluate if you have a reasonable marketing budget or production capacity to compete with them.

Set a Detailed Budget

Create a detailed budget for your expenditures from the first day of your business. Not having a budget is a recipe for failure because you won’t know how you spent your money. You need to know the cost of marketing your company, inventory, salaries, licences and other administrative expenses. There are many people out there with several suggestions on how you can grow your business; however, all they want is to spend your money by offering unrealistic solutions. For that reason, you need to set and focus on your a budget, create a plan, set boundaries, keep track and stay focused. 

Corporate Culture

You are expected to set the tone of the workplace since you’re the founder and leader of this company. The business. The startup culture entails elements like values, communication, teamwork, productivity, and employees’ relations, among others. The success of your business is dependent on its culture. The reason is that you have very few staff at the start of your business, and its success is pegged on their productivity. However, things will change when your business get established because you’ll have the liberty to punish and dismiss those who don’t perform.


Employees are the most valuable asset the company has because they are the foundation of your business. They serve as ambassadors and advocates of your company. Thus, it’s important to hire talented individuals with the right skills because you may not have all the skills needed to run your business alone. For instance, you need an HR, accountant, auditors, IT officers, sales officers and marketing officers. These individuals should be experts in their field, passionate and positive about your business.

Value Proposition

The startup should have a statement stating the value or benefits your customers are expected to derive from buying your products or service. You need to answer the question “Why should I choose you?  An entrepreneur can only do that after understanding its customer and its needs. Knowing your target segment is the first element stated above. This element will help you to know how you can use your products and services to maximize the benefits your customers are seeking whenever they transact with you. Therefore, the more differentiating, the better for your startup. 

Marketing Strategy

It’s after many years that the world discovered that ‘Build it, and customers will come” is purely a perception and not a business strategy. Even if your startup is offering a fantastic product, you still have to promote it. You need to tell people about it, build trust and provide your target market with reasons to choose your brand over your rivals. Create an overall business strategy then align sales strategy with a flexible marketing plan to support it.

Entrepreneur’s Brand

It would help if you built your own brand as the founder of this company before launching your business.  Doing this before opening the doors to your business will help people to trust you and as a result, buy from your company. You can do this by creating content about your niche market, and this will present you as an expert in the business world. Thus, people will be already familiar with you by the time you’re launching your startup.


Endeavour to establish a good relationship with your competitors, suppliers, financiers, and customers. You can attend conferences, seminars and workshops in your industry. This will offer you networking opportunity with experts, investors and other entrepreneurs whom you can exchange ideas with.

Have Realistic Expectations

The business world is full of risks and opportunities. In view of that, you need to have a specific risk tolerance, flexibility and willingness to work extended hours. Don’t be caught up in the ecstasy of building a new business offering game-changing products and services. This will make you lose sight of your ultimate goal and will ruin you. As a result, you need to set these expectations at the onset of the business


Launching your startup is both exciting and risky for you as an entrepreneur. However, the endeavour has a huge potential of succeeding if you focus on important aspects of your business. These key aspects are customers, employees, competitors, marketing, corporate culture, as well as your budget.

These elements will require your attention throughout the startup lifecycle. Thus, you begin focusing on them before launching the company, at the early stages and during the growth phase. Aspects such as networking will always remain relevant to your business no matter the level of growth or size of the company.

I'm a passionate full-time blogger. I love writing about startups, how they can access key resources, avoid legal mistakes, respond to questions from angel investors as well as the reality check for startups. Continue reading my articles for more insight.

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