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Why And How To Start Investing In Equities?

kokou adzo



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The monetary value of a share you possess in a corporation is represented by equity. You get partial ownership and become a shareholder by investing in equity. As a shareholder, you are entitled to a portion of the company’s profits and can vote on board-related items. Investing in equities can be a lucrative proposition with the potential for profit through price appreciation.

Investing in financial markets can be a rewarding experience, but it has challenges. Most investors are drawn to equities, commonly known as stocks, among the several investment options available. While stocks offer the potential for large returns, they also have a high level of volatility. So, what is the source of this volatility, and why are stocks considered riskier than other investments? Let’s look at the world of stocks and examine what factors contribute to their volatility.

You can invest in this asset class in two ways: directly through a stock exchange or indirectly through mutual funds.

  • Directly Through Stocks

Invest in equities through stocks, open trading, and demat accounts, which electronically keep your shares. Direct equity investment provides diverse investment possibilities, allowing you to select stocks with the best long-term development and wealth-building potential. You can invest in large-cap, mid-cap, or small-cap companies. High potential gains depend on your stock-picking abilities and ability to sell at the right time. To control risk, conduct thorough research, stay current on market changes, become familiar with stock market terminology, and comprehend companies’ balance sheets and order books. Direct stock investment is an excellent option for people with time, but it may be wiser to seek other options if time is restricted.

  • Through Mutual Funds

Mutual funds have various benefits for financial planning, including expert management, diversification for risk management, small ticket sizes for easy admission, and high liquidity for easy withdrawals. These funds offer knowledge, analysis, and market monitoring, allowing investors to develop a sizable fund portfolio over time. Investors must, however, examine criteria such as long-term fund performance, fund fundamentals, and expense ratio. These factors include the fund’s long-term performance, consistent returns, and success during downturns. Also, investors should be aware of the cost ratio, which measures the amount charged by fund houses to administer the fund, as a high ratio can substantially influence profits.

Final Aspects To Consider

Various factors influence stock market volatility, including investor behavior, market sentiment, events and news, and the financial market’s unpredictable nature. Understanding these factors helps investors make informed decisions and navigate the fluctuating stock market. Market sentiment, events, and evolving expectations also contribute to price volatility.


Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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