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6 Formidable Social Media Management Tips For Small Business

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Running your own social media marketing agency can be daunting, especially if you’re a new startup. You need some actionable tips that, if implemented correctly, are both time-saving and complement your budget as well. In fact, 77.6% of small businesses report using social media to promote their businesses.

So, how do you make sure that everything is working effectively while managing your marketing team? 

Well, who better to answer the question than some leading personalities who’ve been there and felt your pain?

As social media management can be quite complex, often involving multiple strategies and channels, these agency owners and social media experts have shared some formidable social media management tips to help you on your way. 

They talk about the best practices to manage your socials effectively, continuously monitor social reports for improvement, and organize team plans in an effective way. 

Hence, whether you’re a new startup owner or looking to improve your existing strategy, keep reading to discover these actionable tips on social media management to ace your marketing efforts.

Let’s look at 6 formidable social media management tips that your small business can ponder for optimum results: 

#Tip 1: Chalk Out A Routine That Works For You

Remember, organizing your work is the first step toward productive management! So, if you are a small business owner, make a habit of maintaining a daily, monthly, or weekly routine that will boost your marketing productivity. 

As social media managers have multiple tasks in hand, maintaining a daily routine for specific activities helps them be on track. To organize the daily workload, they can always maintain a classic to-do list- whether it be a physical planner or an iOS app. Besides, they can also experiment with productivity tools like Asana, Todoist, or Hive to find what works best for their business.

You can also segregate each activity with the help of a social media content calendar. It will not only organize your to-do’s for the day but give you reminders as well. For example, you might block time each Thursday afternoon to schedule the content for your social media handles and get reminders on that scheduled time.

For instance, Sophia Rabe, Social Media Strategist, Founder, and CEO of  Olive and Milo, says having an organized routine for social content creation helps her to divide her time more effectively.

“I have a pretty streamlined process when it comes to creating content for my clients. About two weeks before the next month starts, I do a month’s worth of content for all my clients in bulk. It’s a crazy week for me and my team, but the process works well and allows us to spend the rest of the month engaging and optimizing once the creation and publishing are out of the way.”

#Tip 2: Focus On Quality Its Important 

Don’t focus on short-term goals! Focus more on curating content that has a long-term effect. Try to maintain your content calendar and curate posts in a manner that just does not trend for a week or two and disappears. Produce content relevant to your industry and target audience, and trust the process. It really does well on socials! 

But first, most importantly, get to know your target audience. Find out and understand what their pain points, interests, and motivations are. With those insights, curate content that is both appealing and engaging. Use images, videos, and infographics to make your content visually appealing. Also, do not forget to include a call-to-action in your posts that encourages your audience to engage with your brand.

Now, if you consider another strategy, go for repurposing or reposting from your previous posts that did well besides leveraging user-generated content (UGC). In fact, 33% of small businesses (those with 1-25 employees) report getting the best ROI on social media from leveraging UGC.

Besides, Social Strategist Fi Shailes suggests,

“Don’t be afraid to repurpose old and recent posts – if you can see they’ve performed well in the past, try tweaking them and reposting them. Particularly on Twitter, where things move extremely fast, and content posted just once before might have fallen through the newsfeed cracks!”

#Tip 3: Identify The Best Platform For Your Business 

Effective social media management depends on finding the best social media platforms to promote your business.

From longstanding favorites like Facebook, Twitter, Instagram, Reddit, and YouTube to newer apps like TikTok and BeReal, there are so many social media platforms to choose from. Besides with the new compelling features and updates many of these platforms offer, it can be tempting to try everything. 

But that’s not the right approach, especially if you have a small business. With limited time and resources, you may not be able to handle an account on every single social platform. And that’s absolutely fine. Besides, logically it’s much more valuable to focus on those platforms that cater to your business niche and have your target audience’s demographics.

Even though Hubspot’s social media marketing research found that small businesses are prioritizing Facebook and YouTube in 2023, it’s important to consider your business needs and requirements. Go on to find the right social media channels for your business and consider your goals, resources, audience, competitors, and the industry you’re in to form a strategic approach for the long term. 

For instance, if your business needs and requirements are more into Instagram and Twitter, try finding out platform-specific advice to establish your footprint there. However, if your target audience is Gen-Z, you may focus more on TikTok and grow your business there.

In fact, Jason Culleton, Candidate Marketing Manager, opines, 

“Twitter and LinkedIn are the two best platforms for recruiters to get Clients and Candidates, but depending on the industry you are in, then Facebook can be good for Candidates too.” 

#Tip 4: Indulge In Outsourcing Tasks 

When you’re running an agency, outsourcing some of your tasks is one of the most profitable options, especially if you have a small business. 

Amidst a lot of activities that you are embroiled in, it’s impossible to do everything yourself. Besides, you may not have the required skills for the task or the time that it demands. This is why outsourcing can be a valuable investment for small businesses, as it not only provides cost-effective solutions and access to expertise but also saves your time and help achieve your marketing business goals.

In fact, 59% of companies outsource to cut costs, with 37% of small businesses outsourcing at least part of their business process.

Further, according to Diana Berryman, a Social Media Specialist, 

“Outsource any work you can. To save you time, energy, and stress, you should bring in some experts to create or manage your social posts and content which frees you up to create, sell, and manage your product or service, which is your field of expertise.” 

#Tip 5: Automate Repetitive Tasks 

Embrace automation for repetitive tasks to save your time and resources! 

It not only offloads time-consuming tasks and enriches team productivity but also boosts the business’s ability to work with fewer resources. This is why small businesses should definitely leverage social media automation, as 72% of successful companies are using marketing automation, with 80% reporting a boost in lead generation. 

It helps small businesses significantly reduce their time spent on repetitive tasks such as managing the brand account, responding to the audience, etc. Further, social media automation assists in optimizing the team workload, automating publishing, and social media management as well.

In fact, Social Media Specialist, Diana Berryman, suggests, 

“There’s no way the average human can manage to post on social media every day without automating and scheduling posts. Organize yourself to spend a couple of hours each week preparing, planning, and uploading your posts to be sent out at the times of your choice, giving you the freedom to get on with your daily tasks.” 

#Tip 6: Audit Your Social Media Performance Regularly 

Social media is an ever-changing platform which is why your strategy should also evolve over the course of time. Conduct regular audits on your social media performance and make adjustments to your marketing strategy as needed.

Start by tracking each of your business socials with a close eye. It’s best to resort to some top social media analytics tools not just to analyze the performance of your marketing strategy but also to know your audience and decide which social platform has been the most effective for your business.

Analyze the goals you had set originally and whether those have been reached or not. Besides, keep in mind that your previous goals may become irrelevant as your socials grow, which is why you can either change or repurpose them according to the present business needs. 

Further, do not forget to conduct a competitor analysis to gauge what they are doing and what you aren’t. What do they have in common? How are their growth statistics better than yours? 

Note all of these down. If your audit reveals some weaknesses or poor performance on your end, it’s okay. Harp on these and ensure to make significant development next time. 

Final Thoughts 

Ultimately, different startups show different results for varied tips, which is why it’s essential to find your own unique groove.

Remember what Desiree Martinez, Digital Marketing Director and Founder of All-In-One Social Media, said, “Don’t force it to work. The most important thing is to find a system that enables you to do your best work.” 

In fact, with the right implementation, these social media management tips can be a game-changer. As our reliance on social media continues to grow, with 4.74 billion people across the world using the same, it’s essential for startups to adapt these tips to stay ahead of the curve.

By implementing these six formidable social media management tips, you’ll not only be able to connect with a large audience base but also create a solid social media strategy that will help you stand out from the crowd and grow your business in the long run.

So, what are you waiting for? Harp on these tips today and take your social media game to the next level!

I'm a passionate full-time blogger. I love writing about startups, how they can access key resources, avoid legal mistakes, respond to questions from angel investors as well as the reality check for startups. Continue reading my articles for more insight.

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