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A Beginner’s Guide to Amazon PPC

kokou adzo



Guide to Amazon PPC

PPC (Pay Per Click) is one of the best ways to grow a business, but it can be difficult knowing where to start. Pay Per Click is a system in which businesses buy visits to their site of choice rather than trying to earn them organically, which can be a much lengthier process.

Search Engine Advertising is one of the most popular forms of PPC, and Amazon has created this tool so sellers can utilize it for increased visibility, a better chance of sales, and more hits from search results. So, now you know why PPC is important, what else do you need to know to create a successful PPC strategy on Amazon?

Keep reading this piece to find out.

Amazon PPC – What is It?

So, you know what Pay Per Click is, but what does it mean when it comes to Amazon?

Amazon uses their own specific advertising model where advertisers pay a fee to Amazon every time someone clicks on their paid ad. There are three categories to this PPC model, which include sponsored brands, sponsored products, and product display ads.

What is the Difference?

Sponsored brand ads are detailed ads that brands use to advertise their products. This will include the brand name, a unique headline, the brand logo, and space for three branded products in one advertisement.

Sponsored product ads act a little differently by using targeted keywords in ads to promote a specific product; consumers who search for a specific keyword will be pointed in the direction of a sponsored product ad.

Product display ads offer information to consumers, such as Amazon product detail pages. Only vendors can use this option and will choose this when they want to deliver a specific product or are targeting shoppers who are interested in the categories or actively searching for those specific products.

Who Can Use Amazon PPC?

There is a difference between the options when it comes to who is allowed to use specific ad options. Amazon vendors have access to all three choices when it comes to choosing an ad campaign; however, Amazon sellers are only allowed to use the sponsored product ads if they have a professional selling plan.

The bigger the vendor usually means more exposure through using a mix of different PPC choices.

So, it is worth noting that management tools are available, such as the Amazon PPC tool, which can help you organize and optimize your ads for a more seamless and simple ad campaign.

How Much Does PPC Cost?

PPC will vary significantly as the cost of an advert is reliant on the highest bid, which is the maximum amount in which the business is willing to pay for the advert.

On average, an Amazon PPC will cost between $0.02 and $3.00, though this can change significantly when taking into consideration the product category your item is in and how competitive your area of business is.

Amazon PPC is a great marketing tool that can help your business significantly improve the chances of visibility and sales; just remember to have a PPC strategy!

Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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