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A Guide To Hosting Your First Business Startup Event During The Pandemic

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Hosting a startup event is the easiest way to raise money for your business. In addition, it might also help you find customers to try your products and services. Furthermore, this strategy might be ideal for introducing your company’s brand and what sets it apart from the competition.

However, many factors can go wrong during this time. For instance, local authorities might cancel your event due to the pandemic. Aside from that, you might need help getting attendees for your event because of the safety risks involved.

Fortunately, there are things you can do to ensure your event is a success. This article provides you with five tips on how you can host your first company startup event during the pandemic.

  1. Consider The Type Of Event

There are many different types of events that can be held. Here are the three main categories:

  • Workshops: These are events where people learn something new, whether how to do their job better or how they can improve in some business areas. These are usually one-day events, but they can be longer if more than one topic is discussed.
  • Conferences: These events can be in-person or online. Nevertheless, they can bring together many people with similar interests and problems. Furthermore, these events allow attendees to interact and share information about what they’ve learned.
  • Meetings: Meetings are typically one or two days long but can be longer if there’s more than one topic on the agenda. These events allow everyone to discuss issues that affect the entire group, such as how much money should be spent on advertising or when the next conference should be held.

After selecting an event that works best for your organization, you’ll be able to determine how many participants you wish to invite. If you don’t know where or how to start planning an event, you can try Sortlist or any reputable event marketing company. They can help you assess the venue’s size and overall budget to suit your company’s needs.

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Cancelled events background. Avoid Covid-19 and Coronavirus outbreak concept.

  1. Write An Invitation List

It’s essential to ensure that those who receive invitations have been screened and approved by local authorities as safe contacts. For instance, if the pandemic has affected most of the population, you might have one or two people on your list who aren’t quarantined. If this is the case, asking for a vaccination certificate is best.

This way, everyone can enjoy themselves without worrying about catching anything from others or being exposed to potential health risks.

  1. Set The Date And Time

The next step is setting the date and time of your business event. However, it helps to consider your audience’s availability. Or else you might need more participants in your activity. Trying to promote your startup event without considering your attendees’ availability could lead you to lose sight of your original purpose.

For example, suppose your target market is working professionals with limited free time during weekdays. In that case, scheduling events on weekends or early evenings when they can attend is best. Also, ensure that attendees can reach your location within 30 minutes or less because traffic conditions may worsen.

  1. Choose A Venue

Another vital thing is selecting a venue for your event. You’ll want to pick somewhere accessible for people. Also, you’ll want a location that’s big enough for all your guests so that people won’t feel cramped or uncomfortable.

You may contact venues suitable for your event. Ask them about pricing and the available dates and time. Aside from that, ensure they understand what event you want to host. This may include details like the number of expected attendees, food and beverage choices, and the length of the activity.

  1. Create A List Of Health Protocols

After looking for a location, creating a list of safety protocols is essential. You’ll want to ensure that everyone attending your event follows these protocols. They include things like hand washing and physical distancing.

For example, if you’re hosting an event at a restaurant, ensure you have enough hand sanitizer available for all the attendees. On the other hand, if you’ll be holding the event at your office, having hand sanitizer, disinfectants, and face masks on hand is necessary to protect everyone’s health and safety.

Key Takeaway

Hosting an event for your startup company can be challenging, especially during the pandemic. Therefore, consider these five tips in doing so. Once you follow these steps, you can lessen the possibility of spreading the virus during the event while making individuals more aware of your business.


Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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