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Business Strategies vs Business Models: What you Need to Know?

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Business Strategies vs Business

To run a successful business, it’s important to understand the difference between a business strategy and a business model. Business owners need to choose the right strategy to meet their goals and succeed.

This involves thinking strategically about which business model to use. Sometimes, it may even mean changing to a different model if needed.

In the dynamic world of business, the terms “business strategies” and “business models” are often used interchangeably. However, they hold distinct meanings and roles within an organization.

This article aims to demystify these concepts, highlighting their differences, interactions, and the synergy between them.

What are the Business Strategies?

Business Strategies

Business strategies are the high-level plans and actions that a company employs to achieve its long-term goals and objectives.

These strategies are crafted to address the challenges and opportunities in the external business environment. They provide a roadmap for how a company intends to compete, grow, and thrive in its chosen market.

Key Characteristics of Business Strategies

  1. External Orientation: Strategies are external-facing and are concerned with how a company positions itself in the marketplace. They consider factors such as competition, customer preferences, and market trends.
  2. Scope: Strategies encompass a wide range of decisions, including market entry or exit, product development, pricing, marketing, and more. They cover the “what” and “why” of a company’s actions.
  3. Dynamic: Strategies can evolve over time in response to changing market conditions, technology advancements, or shifts in customer behavior.
  4. Unique to the Company: Each business develops its own unique set of strategies based on its goals, resources, and competitive environment.

What are the Business Models?

Business Models

On the other hand, business models are the blueprints that outline how a company creates, delivers, and captures value. They define the core mechanics of how a company operates and generates revenue. Business models are more focused on the internal workings of a company.

Key Characteristics of Business Models

  1. Operational Focus: Business models are primarily concerned with the internal operations of a company, detailing how it organizes its resources, processes, and activities to deliver value to customers.
  2. Shorter-term Perspective: While business models can evolve, they often have a shorter time horizon than business strategies.
  3. Revenue Generation: Business models are closely tied to revenue generation and profitability. They describe how a company monetizes its products or services.
  4. Execution-oriented: Business models are about “how” a company operates and executes its plans. They cover the nuts and bolts of day-to-day operations.
  5. Can Be Imitated: Business models, unlike strategies, can be copied or adapted by competitors more easily, as they deal with the operational aspects of the business.

Bridging the Gap

While business strategies and business models have distinct roles, they are not mutually exclusive. In fact, they are deeply interconnected. A well-defined business strategy informs the choice of an appropriate business model, and the chosen business model supports the execution of the strategy.

For example, if a company’s strategy is to provide high-quality, differentiated products in a niche market, its business model may involve premium pricing, exclusive distribution channels, and a focus on product innovation.

On the other hand, a company pursuing a cost leadership strategy may adopt a business model centered around operational efficiency, economies of scale, and low-cost production.

Developing a Social Media Strategy for Business

A strong presence on social media is vital for businesses looking to succeed and thrive. A well-crafted social media strategy can help your business connect with your target audience, boost brand awareness, and drive meaningful engagement.

The Power of Video Content

One platform that has proven to be a game-changer for business development is YouTube. With its immense user base, global reach, and diverse content opportunities, YouTube has emerged as a powerful tool for businesses looking to thrive in the online world.

To evaluate your YouTube success and continuously improve, pay attention to these key metrics:

View Count: The view count prominently represents the total number of times that particular video has been watched by users.

Achieve business growth by acquiring a high number of video views, boosting engagement, expanding reach, and attracting potential customers.

Subscribers: Track the growth of your subscriber base.

Engagement: Likes, comments, and shares are indicators of viewer engagement.

“Consistency and authenticity are key to building trust and lasting relationships with your audience.” says the owner of Boost Social Media.

Start crafting your social media strategy today and watch your business flourish in the digital world.


Understanding the difference between business strategies and business models is crucial for any entrepreneur or business leader. A clear grasp of these concepts leads to more informed decision-making and better strategic planning.

While a business model defines what a business does and how it makes money, business strategies dictate how a company competes in its industry. Both are essential for the longevity and success of a business.


I'm a passionate full-time blogger. I love writing about startups, how they can access key resources, avoid legal mistakes, respond to questions from angel investors as well as the reality check for startups. Continue reading my articles for more insight.

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