Customers will always be looking at getting the best services at the best prices. No one is going to consider buying your product just because you are a startup. Maybe your friends and family may do so. But most customers won’t. For instance, if you are getting into the coffee business you should be ready to beat the likes of start bucks either by price, quality or the way you offer the services all together. This is the hard reality that all startups and small businesses must accept first to beat the big players in the game.
Beating the big players in your competition is one of the challenges you will find as a startup. It requires being creative and thinking outside the box to get customers from already established brands. But worry not because in this article, I am going to take you through some of the strategies you can use to beat the big players in your industry. Most of these strategies were used by the likes of Google and Facebook to beat the big players in the game then like Yahoo
Strategy #1: Don’t be intimidated by the big players
As a startup, you should always know who the big players are in your industry, but don’t be intimidated by them. Always be confident about what you are offering when you are presenting it to your potential customers and other relevant stakeholders. Use whatever opportunity you have to show your target market that what you are offering will serve them better. But avoid directly attacking the big players as this may irritate most of their loyal customers.
Strategy #2: Create a bond with your target market
One thing most big companies don’t do is always having constant engagement with their customers. But as a startup/small business, you have all the time to respond to all emails and any social media feedback from your customers. By doing this, your potential customers will feel more connected to your brand and in the end, they may consider using your product. The most important thing is to be consistent when it comes to creating content and responding to feedback.
Strategy #3: Do things faster
Big companies have a lot of bureaucracy and at times making changes regarding what customers want takes a lot of time. As a small business/startup, you need to use this weakness to your advantage. Ensure you act fast whenever there is something customers need that will likely influence their experience with your product. This kind of fast response is what will get you some customers from the big players.
Strategy #4: Connect and engage with your audience more
You can do this by creating a blog and being present on social media platforms that are relevant to your brand. Creating content that is relevant to your industry on these platforms will have your target audience always following and engaging. The content you create should trigger your target audience to comment and also share with their friends. This way your brand will get known by more people each day that in the end may lead to more paying customers.
Strategy #5: Do things a little different
You don’t expect to beat the big players if you simply do everything, the way they do it. Remember the goal is to attract some of their customers to your brand. It will be hard for a customer to consider switching to your product/service if you are offering the same thing that they get from the brand which they even trust more. Try to think of things that you can change regarding how you serve your customers. For instance, if you have a retail shop that sells Flat screens, you may consider giving customers an offer of mounting the screes for free once they buy. This kind of extra service may tempt a potential customer to cross over to your side
Strategy #6: Make sure your team understands your vision
Having a great team is important for any business. But having a great team that is not moving in one direction as good as not having one. So, always ensure your team understands your vision and the strategies you intend to use to beat your competition. This way, all the energy will be directed in the same direction hence getting a lot more done as a team.
Beating the big players in the industry is very possible. We have already seen it happen over the years and it can happen again with your brand. However, it is not something easy to do. You will have to be on top of your game to out-compete the big guys in the game. You will also need to be patient because it always takes time to convince customers to cross over from the brands they trust more to yours. All you need is to focus on the customer and how best to meet their needs in the shortest time possible.
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