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How to Break Into Business Before Opening Your Start-Up

kokou adzo



Opening a Start Up

The most challenging part of your career as an entrepreneur is during your early career, when you may not know anyone or understand how the world of business works. Before rushing into opening your start-up in a world that you have not fully got to know, here are some of the top steps that you can take to make progress so that you know you are ready when you want to develop your start-up idea.

       1. Create a Personal and Business Brand

Before you pursue a career within the business sector, you should create both a personal and a business brand. Although you might believe that the business world only needs to know about the company that you are creating, that is not true. Most deals and collaborations come from personal branding. Then, you should work on developing both of these by creating websites and portfolios for each and opening separate accounts on social media and LinkedIn where you can make a joint impression on the people who can boost your prospects. As the saying goes, ‘it’s not what you know, but who you know.’

      2. Take a Business-Adjacent Degree

Before they open their start-up, most entrepreneurs have previously worked within the business sector to understand how it operates and to gain vital leadership skills. Most business ideas come from spotting a gap in the market while working for another firm. However, before you can get a job in the industry, you need to have obtained the right qualifications. You can do this by taking a business degree. There are many types of degrees that could be relevant to you, but taking a Business Administration MBA in San Diego can help you to get a comprehensive look at how organizations are run, including analytics and international marketing.

      3. Start Networking Early

Even before you have come up with an idea for your future start-up, you need to start networking as early as possible. This will ensure that when you are ready to put your products on the market, you will have a ready-made base of connections that can act as both clients and those who might be able to collaborate with you or even invest in your business. You can start networking by attending events and conferences within the business world, even under the guise of doing so for another business or employer.

       4. Push Your Ideas

The most important step you can take is to push your ideas and get them recognized by the relevant parties. By pushing your ideas, you will be able to put yourself out there and get people talking and excited about your business proposals and ensure that you are remembered by the people that could bring your vision to life. To get people talking, you need to perfect your pitching technique, as this will allow you to grasp the imaginations of the companies and employers that you need to help you build your business idea from the ground up in the future.


Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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