Today, social media lead generation is a widely used technique. Facebook, Instagram, LinkedIn, and other media help brands promote content, raise awareness, and start communication with their audience. However, the competition grows, pushing businesses to engage with more leads and turn them into customers.
In this regard, a marketer should consider the vast opportunities a platform offers and apply them to their strategy. But, what are the options that the marketing team has? Are there universal approaches?
Read on to know more about social networking strategies and how to increase sales through social media.
How to Get Leads on Social Media?
Before all, to get leads on social media, you have to offer value to the customer. Moreover, you should create an image of a credible actor that can facilitate the fulfillment of the audience’s needs. What are the main points to focus on, then?
- Needs of customers. First of all, your offer should reflect the inquiry of future followers. Thus, make sure you do your research and know what is best for your leads. Keep the data about the buyer’s persona and the demographics of your audience close to you. The comprehension of their needs is necessary for the provision of the right offer.
- Another pillar of any social media strategy is quality content. The way you present it also matters. Thus, a marketer should consider an appropriate tone of voice that suits the audience. An excellent way to develop it is by doing social listening first.
- Expertise is essential as it contributes to the credibility of your brand-the more insights and helpful information you share, the better engagement you would have with the customers.
However, your success depends on the system of communication as well. It will portray your values and knowledge to the customer. That’s why you should develop actions that would add to each of these concepts.
Social Networking Strategies: Which Social Media to Choose
Importantly, each social media channel has its advantages, meaning some can be more suitable for specific businesses and operations. Picking the right one depends on their functions. Yet, the networks lead generation experts use the most are:
- Facebook. Facebook is one of the greatest social media, having excellent tools and coverage. It will be an effective tool if you want to increase visibility first and rely on advertising a lot.
- Instagram is popular among those who are under 40. It provides greater engagement and the ability to connect shopping to tags. At the same time, the ads options here are advanced as well, allowing marketers to customize ads and foster sales.
- LinkedIn is a network for professional and career development. This fact makes it a perfect social media for lead generation in the B2B niche.
Considering other channels, there are Twitter, Youtube, and Pinterest. They can help you too. For instance, Twitter offers trended ads, making it possible for you to promote pieces based on relevant events. Youtube is ideal social media for lead generation via video marketing, while Pinterest is great for eCommerce due to its focus on pins and visual boards.
Nevertheless, if you use the content for marketing, the first three would be the most effective for increasing organic traffic or using blogging for lead generation.
Ways to Generate More Leads
Yes, paid advertising can help you attract leads. However, the social media lead generation of quality leads depends on the content and engagement with the leads. Thus, you have to apply strategies that reflect customers’ needs and show expertise, having communication in mind. In this regard, there are efficient social media tactics to increase sales:
Make a convincing profile
On any social media, a profile is what adds to your image. Thus, make sure it is clear and portrays your values. If you sell products or services using a personal profile, it should look professional and show your relation to the company.
Pick the appropriate background photo that will transmit your company’s message. Also, do not forget about your experience and skills describing your expertise.
Encourage people to click
When you publish a quality post on your feed, it may not be enough. People are likely to read it. However, if it lacks a clear call to action, they will not proceed with the purchase. To accompany a lead in the customer journey, identify their status and devise a CTA based on it. It works well with blogging for lead generation.
If your post is about a recent insight or report, direct them to the blog. At the same time, if the objective is to sell a service or start a demo, insert an appealing message at the end of the post.
Start online events and share gated content
The online events and gated content can work as lead magnets for your lead generation strategy, mainly if you boost them with promoted ads and messages.
Online events, like courses, conferences, or webinars, are great for identifying interested audiences. The price you pay is the insights or knowledge they can learn from you. After such identification, you can target them with ads to encourage them to buy a product. With online events, you can promote unique content, developing interest and improving trust in your brand.
How to get leads using the gated content technique? The gated content works a bit differently. You can share a piece of exciting content on social media and insert a link leading to your blog. However, the readers would need to leave an email or pay for a subscription to see the full article. That’s how prominent newspapers attract leads. The same applies to pieces of guides, courses, and reports. In the end, everything depends on your communication and goal.
For a brand, it is better just to ask for an email address from leads. As soon as you have them, you can use a free bulk email verifier to ensure they are valid and proceed to the next step. You can devise a newsletter to offer them the content or services that reflect their need in the particular content. That is the way to use social media to attract and nurture leads.
Align social media messages with landing page
Social media tactics to increase sales often contemplate including the links to the landing page as the endpoint of the customer journey. The issue is that many marketers tend to pay less attention to landing pages. Yet, the pages should reflect the messages within social media posts.
Thus, you can create a custom or personalized landing page for a specific post so that it has an appropriate promo or text related to the offer on social media. If the landing page is different, your customers may have trust issues concerning your brand. For them, such a post is a waste of their time.
Collaborate with influencers
Influencers are essential for any social media campaign, and their posts about your product can significantly improve your visibility. Thus, collaborating with influencers is one of the most effective social networking strategies.
To do it right, find an influencer or opinion leader with an audience that matches your buyer’s persona. It requires research as the influencers with the most subscribers or followers are not necessarily the best ones. Focus on the engagement rate of their posts. When you agree on conditions, form a contract or an agreement with signatures from both sides.
Even an electronic document that will define the goals and responsibilities will work. For it, you may need the eSignature guide and the lawyer. Why? There may be some disputes on the content type portraying your brand. The document is the way to minimize costs and ensure quality.
Scrape info from the social media
Lastly, among other ways to generate more leads is to scrape customers’ information and use it for better communication. First, with this approach, you can get more insights. They can improve your understanding of the buyer’s persona and help create personalized messages. It also refers to the improvement of content.
Secondly, with some tools, you can extract emails. For instance, you can get emails from LinkedIn and contact the leads via email. Most of such tools extract corporate emails. Yet, for B2B marketing, it can be a good idea as some business people do not have time for social media.