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3 Fixes You Could Make for Your Start-Up to Improve Customer Experience

jean pierre fumey



Customer Experience

Managing a start-up is never an easy challenge to overcome and for a lot of people who are taking on this challenge, there could be some ways for them to improve their customer’s experiences with the business or company.

For plenty of start-up businesses, customers are an essential factor and are the lifeblood of what they are hoping to achieve. Without customers, the business will surely collapse and fail. For many, improving customer experience is always a target with a set goal and there can be a number of different ways to make these improvements.

The overall experience of customers is one of the key factors that should be taken into consideration when looking to improve a business. This is because a customer’s interaction with a business and the service or products they then provide could have an impact on how well that business might do. This article will look at some fixes you could potentially make for your own start-up that could improve customer experience.

Change your Website Design

One way you can make customer experience improvements is by changing the design of your website. For most start-ups and businesses nowadays, having an online presence is essential and is now viewed as an extremely common method of showcasing your services or products.

For some, however, website design can be tricky and you could end up with a clunky, unappealing, and difficult website for visitors and potential customers to use. As a result, some customers could be put off by their experience in using a website that is poorly designed and may not want to make a purchase or even revisit the website again in the future.

Changing your start-up’s website design is one of the easier things that can be improved upon, with plenty of options available to users and possible avenues to take to make the changes you desire. Designing a good, eye-catching, and easy-to-use website can be difficult for some people, but you can always hire an expert or use an intuitive platform to do it yourself. You need to make sure the site is visually appealing, not cluttered, easy to navigate, and that it includes all the necessary information that your visitors might need. Having a neatly designed and easy-to-access website is one way of potentially improving the general customer experience with your start-up business and is a fix that can be done relatively simply by anyone who may be looking to make some changes.

Get Customer Feedback

Another way of potentially improving your customer’s experiences with your start-up is to gather as much customer feedback as possible. Sometimes largely overlooked, it is a simple way to really get to know how your customers are reacting to your business and the service you are providing them. Seeing as the entire problem revolves around the customer, talking to them directly and having interactions to acknowledge problems and then going on to solve them is important.

This is a good way of taking steps to improve their overall experience with your business. Engaging with customers directly can give you access to their feelings and thoughts about their interactions with the start-up and can show you exactly what needs to be improved upon.

If you do have a website for your start-up, you could include a page that encourages customers to leave reviews and comments and could perhaps give you an insight into how customers are thinking and approaching your business. Gathering customer feedback might allow you to get right to the present issues that can then be focused on and will give you the opportunity to fix potential problems that are really troubling the customers and harming customer experience. This may also apply to some start-ups who already have employees, as they may also have insight as to how the business could be improved for the benefit of the customers.

Provide a Friendly and Valued Service to Customers

At the end of the day, a customer could be looking to you and your start-up to deliver a specific service or product, but the time in between this transaction may also be crucial to their overall experience with the business. By providing a friendly service with emphasis on customer appreciation, you could build on a positive reputation and good association with customers who may want to return to use your services again in the future.

Delivering a friendly and valued service can be a simple but effective method of improving customer experience and has the potential to encourage further engagement between customers and the business. Consistently delivering a friendly service to customers may encourage them to write good reviews and recommend your business to others based on their positive engagements. Providing a friendly service to someone can even brighten their day and improve their perception of and association with the business. Building a good reputation as a business that truly cares and values their customers might be a good way of improving the overall business as well as the customer experience.


Jean-Pierre is a polyglot communication specialist, freelance journalist, and writer for with over two decades of experience in media and public relations. He creates engaging content, manages communication campaigns, and attends conferences to stay up-to-date with the latest trends. He brings his wealth of experience and expertise to provide insightful analysis and engaging content for's audience.

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