Is there any opportunity to generate leads on LinkedIn? This is one of the biggest questions that make B2B marketers curious about linkedIn. We all know that LinkedIn has now become a giant lead generation platform with more than 700 billion users worldwide, but how do B2B professionals derive benefits from it?
If you’re also wondering about this-you’ve come to the right place. In this article, we will mention an effective strategy of LinkedIn lead generation for B2B businesses.
Let’s first understand the basic question.
Why LinkedIn for Lead Generation?
Let’s have some quick facts about why LinkedIn is the best platform for Lead Generation.
- 89% of B2B businesses use LinkedIn for lead generation.
- 62% B2B professionals say that LinkedIn generates leads.
- 80% of B2B leads come from LinkedIn.
- 64% of commercial site visits are generated on LinkedIn.
- As per IVI (inside view information), LinkedIn beats Twitter, Facebook and other blogging sites for lead generation.
For any B2B business that prioritizes reporting precisely on results and connecting with the targeted audience, LinkedIn helps them achieve both goals with its thorough analytics and custom targeting filters.
Any B2B business aims to generate leads, these LinkedIn statistics are promising. But the important question here is how to design an operative LinkedIn Marketing Strategy to achieve lead generation goals.
If you’re stuck on the same question, keep reading the following article:
Before moving to the main content, let us check whether you have a proper business LinkedIn page or not. Don’t skip this essential step-turn your ordinary business page into a lead generation page.
Be intentional, explain your business carefully to your target audience. Write an attractive and convincing pitch in your description. Use clear and expressive images of your business and let your business page speak for your business.
Next, you’re required to develop a showcase page which is a customized option for B2Bs to generate leads. This is one of the best ways to segment the inbound traffic.
Now, let’s move to the basic yet essential steps to generate leads.
First Step : Viewing
This step includes viewing your target audience/profiles. You’re required to figure out who can be your ideal lead. There is a LinkedIn sales navigator tool that has 22 different filter groups to improve the database of your LinkedIn into an ideal target profile list.
The groups consist of company headcount, experience, years at the company, position in the company, seniority, job title, job function, postal code, industry, relationship, keywords, geography and more.
Second Step : Connection
The next step includes sending a high-quality connection request. The higher the quality connections, the better the reach. This will help you to reach more audiences who might be interested in your products.
While trying to get a lot of connections, don’t forget that low-quality connections ain’t going to be any help so, consider the quality over quantity. This connection request should be customized-do remember that no one wants to connect with someone who is still following the LinkedIn Standard Message, “I’d like to add you to my professional network”. Be authentic while sending a message request to your potential lead.
Third Step : Join LinkedIn groups
There is no such rule that you have to be renowned to join or generate LinkedIn groups. Start joining relevant B2B groups and grow your network. Don’t just join groups for the sake of joining groups-be considerate while following this step.
Always look for groups that focus on quality discussions. Listen to others and give your point of views to grow as a B2B marketer. Post in the group and try to be relevant. To join the right groups, you have to evaluate them manually. The groups should be active, relevant and have quality content.
Fourth Step : Create LinkedIn Group
After joining relevant groups and understanding how it all works, create a LinkedIn group for your business. When you become the moderator and owner of a business group, you will gain recognition and leadership in your industry. This step will give you plenty of opportunities for quality networking. People related to your niche will join your group and this will augment your position in the market.
Fifth Step : High-Quality Content
We don’t even have to explain this point to smart marketers. Everyone knows that quality content is the king of marketing. If you’re posting excellent quality content at the right time to the right audience, this will be going to benefit you in all cases.
Don’t be random, initially, try to be genuine and valuable. Take your time to create posts, use tools like Grammarly to proofread the content and then post it on LinkedIn. You can create memes, and post real-life experiences to enhance engagement.
Sixth Step : Advanced Search
The advanced search option of LinkedIn offers B2Bs an opportunity to identify the exact type of audience they want to target. This is one of the best methods to find prospects for your business. If you want to work exceptionally, an advanced search option is key.
With this option, B2Bs will be able to narrow down their search outcomes to figure out the ones that fit into the target audience list. To use this feature, all you have to do is search by using a pertinent “keyword”.
Click on the “people”, after results show up. You then will be able to see some filters including an option named “all filter”, click on this option for advanced search on LinkedIn.
This filter will give you plenty of options that include profile, school, current company, country, industry, connection degree and much more based on which you can filter out the relevant ones and advance your search.
The best thing about the advanced search feature of LinkedIn is that B2Bs can continue to filter their target businesses without having to begin all over.
This is one of the most sorted yet extensive-level strategies that help B2Bs to generate leads on LinkedIn without actually making any extra effort except for creating high-quality content. If you give it a thought, LinkedIn provides plenty of opportunities to help B2B businesses grow on LinkedIn. Try it yourself and let us know about the results.
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