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Strategies for Self-Marketing as a Contractor

kokou adzo



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Your trade is what you do best. Your team can handle any project, from renovating bathrooms to building kitchen cabinets.

You are aware of your worth. How can you demonstrate your value to clients?

Contractor advertising is all about positioning yourself as an expert in your field. It’s easier than you think. With a few key marketing strategies, you can promote yourself in an online way that will help you get more leads over time and grow your clientele.

We’ll walk you through collecting positive testimonials and putting them together to create an online portfolio. You can use your social media presence to share your portfolio and attract clients with your proven expertise and excellent service.

Let’s get started.

Gather testimonials

You’ll first want to gather reviews from satisfied customers. Start by sending emails to previous clients and asking them for feedback.

In the digital age, people no longer share recommendations while sitting around a water cooler or talking in the park. Customers are now sharing their experiences online. Add the best reviews to your “Testimonials page” on your website or feature them prominently on your homepage.

Also, you need to be vigilant and active when it comes to reviews in Google Maps, Yelp and other online forums. Respond to reviews as soon as possible. Even if the reviewer is unhappy, you should remain polite and respectable. Take every opportunity to provide the best possible customer service. Future clients will notice.

1. Showcase your self

As you update your website, take a critical look at the visuals and values you display online.

Create an “About Us”, a page that tells your story and shows what makes your business stand out from the rest. Include attractive images of your work with an easy-to-navigate layout.

Create blogs or videos on topics your clients may be interested in. Share what you know about seasonal maintenance, common products, and basic repairs.

When creating content, don’t forget to follow search engine optimization best practices. It’s easy to learn how to use SEO, a marketing strategy used by professionals to help them rank higher in online searches for certain terms. By using these strategies when creating and sharing content, you can increase traffic to your website. This will translate into more customers for your company.

2. Online presence management

You’ll want to make sure that new customers can find you as easily as possible before you dive into your marketing plan.

You can claim your listing on Yelp and Google My Business by visiting these sites. Make sure your contact information, hours, location and phone number are up-to-date. Your business could suffer if your Google listing is incorrect.

Make it easy for your customers to hire you once your web presence has been updated. Include an email signup form on your site, and make sure to highlight the best ways that customers can contact your team.

Building a successful construction company requires dedication and a well-defined strategy. With diligent effort, you can attract a larger client base and experience a surge in revenue. For additional guidance on expanding your contractor business, please click here to access more valuable tips and insights.

3. Social media is a great way to get involved

Getting your business onto social media is also part of managing your online presence effectively.

Social media is a great way to reach out to potential customers and promote your business. You can grow your client base by sharing blog posts, photos, videos and other media on social media.

Create profiles for your business on some of the most popular social media sites like Facebook, Instagram, LinkedIn, Twitter and YouTube. It’s not necessary to use them all, but you should get familiar with as many as possible.

Share pictures of recently completed projects and useful information. Ask customers to tag your posts about their work so that friends, family and colleagues can find you when their projects are due.

Social media can also be a great place to launch paid advertisements. Create online ads with Facebook for Business and Google. It’s a quick, easy, and affordable way to attract customers.

4. Success is a great foundation to build on

Your business will grow as you continue to reach out online. Don’t stop there! Don’t be shy about highlighting your company’s latest achievements on your website.

It’s important to be consistent in your marketing and make the most of whatever you have. So, start by planning and budgeting your strategy. Create a budget for paid advertisements and create regular blog posts and social media updates. Also, brainstorm ways to keep your customers engaged online.

5. Evaluation of your methods

After a month of following your online strategy, you should take some time to evaluate your progress. Has your business grown? You have been able to convert those leads to more clients.

You can track a number of metrics and use a variety of online tools to measure your performance. Google Analytics is a great tool for evaluating the traffic on your website. Facebook for Business backend allows you to measure the effectiveness of your Facebook and Instagram ads.


Digital contractor marketing is both an art and a science. Don’t give up if something doesn’t work. Try new approaches. Think outside the box and be creative. Your future success could depend on your ability to persevere.

It’s not difficult to learn how to become a contractor. You can make your online presence and your website more valuable to clients by paying attention to them.

Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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