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What No One Tells You About Building a Startup

kokou adzo



Building a Startup

So many people have dreams of making it big by launching their own company, but startups are not for everyone. The fact of the matter is that not everyone is built to be an entrepreneur, and having a good or even exceptional idea doesn’t mean you’ll be able to execute it well. The best startups take more time, effort and energy than most people ever contemplate, and many would-be businesses go under before they’ve even made it off the drawing board. This doesn’t have to be you. Reading about the reality of trying to build your own business can help you fortify your plans and increase your chances of success. The most important thing to realize is that you need to chase more than just money; go where your passion leads you, and you’ll be much more likely to discover both financial and personal reward.

Most Startups Fail

This isn’t meant to scare you off or dissuade you from even attempting to start your own company, but so you understand what’s at stake; that roughly a third of startups last 10 years, and a majority of new endeavors go under within their first year. Your chances of success are slightly better if you receive venture capital funding, but there is still an extremely high probability that your company won’t take off and become the cash cow you’re hoping for. When you realize this, it may feel like there’s no point in trying, but that isn’t the case. Accepting this will help you depersonalize the development process so you can focus more on business, statistics and profit rather than over-emphasizing individual achievement. This altered perspective can help you mitigate risks that may have otherwise gone completely unnoticed or ignored.

The Work is Tough

When people think about building an app or creating a product, they often only envision the end result. All the real work that goes into making these things possible can be, well, horrible. You can find yourself working grueling hours for absolutely no payoff; you may juggle trying to launch your company on top of your regular 9-to-5. There’s no easy way out when you want to build a startup, and workarounds only tend to carve shortcuts to failure rather than sustainable profit. This means you need to find ways to make your job easier. Outsourcing, freelancing and using tools like a transcription service can help. Think about all the paperwork, advertising and research you have to tackle; being able to save time and money while easily¬†translating audio and video files into transcripts or subtitles can be extremely helpful. Take advantage of assistance whenever you can get it; avoid falling into the trap of having to do absolutely everything yourself, which is a surefire way to become burnt out quickly.

You Can Lose a Lot of Money

For many entrepreneurs, they are the sole investor in their business. This means the burden of financing the entire operation rests entirely upon their shoulders. People have gone into crippling debt and even had to file for bankruptcy after taking out personal loans to finance a pipe dream. Even a successful startup won’t pay your debt back as quickly as you think; you need to be fully aware of how much you can expect to earn and how much you’ll have to sacrifice to get your company off the ground. Working with a professional accountant is often the best route, especially if you’re considering loans or not sure how to properly invest your money into the business. Financial experts are able to dedicate themselves to your company in a way no one else can; their connections, knowledge and skills can help you navigate the early days and ensure you don’t inadvertently destroy your financial security.


Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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