A proxy is a tool for expanding the functionality of an online business: promotion of social networks, websites, and accounts on marketplaces. Generally, the proxy replaces the IP address with a new one and the resource “sees” it as a different user.
VPNs and proxies aren’t a new way of supplementing business goals. However, many entrepreneurs have no idea why the decision to buy rotating proxy may become a crucial factor in modern circumstances.
How proxies work
Proxies allow you to change your identity and location. For example, many online stores or marketplaces often have bonuses for new users. If you start creating new accounts to receive this bonus, the system will block your IP for fraudulent activities.
This is where proxies come in handy: you change your IP and your location data and easily register several accounts without consequences.
Important! Free proxies can be used by thousands of people. Therefore, they are not suitable for most sites – just one mistake with a proxy and you can say goodbye to your account.
Paid rotating proxies guarantee that this situation will not happen.
What business tasks are solved by proxies?
As we already mentioned, young businesses are a target audience of such services. By using them founders can boost the performance of their companies as well as receive increased income.
Here are a few ways how you can use rotating proxies in your everyday tasks:
Analysis of the market, prices, and competitors
Successful marketing in any company is based on knowledge of the market, competitors, their strengths, and weaknesses. Proxies will help you quickly collect real, up-to-date data – they are loaded into programs that automatically collect data from several accounts (for which proxies are needed so as not to get blocked).
With the help of them we can analyze the following:
- competitors’ websites – get acquainted with the assortment, prices, promotional offers, and reviews, and use this information in your marketing strategy.
- social networks of competitors – whether they exist, what content they produce, subscriber activity, objections.
- thematic forums – discussed problems in your field and the pains of the audience.
- target audience requests – this data will help you set up a competent SEO-optimization of the site and bring more leads to it from search engines.
This feature will greatly ease the work of your marketer.
Using a proxy for data parsing
Another marketing task that you may face is collecting a database of contacts, phone numbers, and email addresses from such directory services as Google Maps, using special data parsers.
At the time of their work, there is a constant substitution of addresses in order not to get blocked by IP. To collect data, parsers make hundreds of times more calls to the service than ordinary users can do. Working with parsers takes hundreds and thousands of times less time than manually collecting such a database if you collect contacts by broad match.
Promotion in social networks
The most popular proxies are designed for Instagram. It is permissible to create up to five accounts from one IP address. And if you need more to promote your business, use a proxy.
Another case: a team is needed to create and run an Instagram page. Specialists can live in different cities, and sometimes countries. If you give access to the profile to each employee, there is a risk of getting blocked. This is not possible with a proxy.
The use of proxy servers expands the functionality of the business and allows you to build competent marketing and develop faster. There are suitable proxies for each business task. Moreover, reliable providers help you select, and purchase the required proxy during a free consultation.
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