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Why Your Startup Needs To Prioritize Brand Asset Monitoring

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What do I need to make my business grow? Startups often ask this question because one of the ultimate goals is to grow and extend to the desired level. Branding is the most common method used to grow a business.

Companies use brand assets to distinguish themselves from their competitors, promote credibility, and make it easy for customers to recognize their business. Branding enhances consistency and customer loyalty. For maximum efficiency, you should utilize brand asset monitoring.

If you’re a startup and don’t understand the need to prioritize brand asset monitoring, you’re in the right place. Brand asset monitoring has many benefits. It helps companies distribute all their brand assets and keep tabs on the performance of each one. This, therefore, helps with promoting customer satisfaction and managing competition. Keep reading to learn more about brand asset monitoring and its importance in startups.

What Is Brand Asset Monitoring?

Brand asset monitoring is assessing your brand assets to know how your brand is performing. Brand assets are the things that represent or relate to your business, including logos, slogans, graphics, artwork, audio, product photos, color palettes, and more. Therefore, when monitoring your brand assets, you should analyze the channels you use for promotion.

Additionally, with the current digitization, many businesses have incorporated a new type of digital asset—viral content. Viral content helps boost engagement, increase traffic, and brand recall, as well as build a reputation for your business. Social media platforms such as TikTok and Instagram are used to spread viral content.

The information below explains why you need to monitor these brand assets in your startup business.

Importance Of Prioritizing Brand Asset Monitoring

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You may still be hesitant about utilizing brand asset monitoring. After all, we recognize that it can be a lot to take care of. But we’ve come up with reasons as to why you should prioritize brand asset monitoring in your new business:

1.      To Promote Customer Satisfaction

For a startup business, one of your concerns is whether your target market likes your products. You can’t prevent yourself from such worries because if your target market doesn’t like your products, there is a high chance your business may fail.

Thanks to brand asset monitoring, you can observe customer reviews about your products. If most of them aren’t positive, you can take this as an opportunity to improve your products and customer feedback. Doing so will help attract potential customers as people prefer using good-quality products.

2.      Prevent Potential Crisis

Not everything always goes as planned in business. Being a startup, you may not have everything running smoothly right away. 

To avoid undergoing the negative impacts a crisis brings, it would be best to get ahead of it. One way to prevent damage is to use brand asset monitoring and look for potential issues. After you notice a potential crisis, you should immediately find the most suitable resolutions to prevent further damage.

For instance, say there are claims that your products aren’t offering the expected results. You should find the common denominator in the complaints and improve your products. You can set up a mini-relaunch and work with influencers to try out your newly-improved products and give honest reviews. This way, the promotion feels more organic.

3.      Identify Potential Brand Ambassadors

Working with influencers to promote your brand is one way to grow your business. If you’re considering this, you may be wondering how you can get the best brand ambassadors for your business. It’s better to work with influencers who relate to your brand because they won’t work with you solely for money but because they genuinely believe in your brand.

Through brand asset monitoring, you can see the people who share information about your brand assets. As a result, you can pick the influencers you’d want to collaborate with in promoting your brand through creating new content. This way, your brand will reach a bigger audience.

4.      To Manage Competition

Business competition is good as it makes you want to stay on top of your game to beat your competitors. As a startup, you may be thinking of ways to remain competitive when you aren’t completely familiar with your competitors. The good news is that you can use brand asset monitoring to track the ongoing trends in your business. With the information you’ve acquired, you can make the necessary changes in your branding to keep up with the competition.

Moreover, you can look for existing strategic gaps by comparing the brand assets that work for you versus those of your competitors. After that, you’ll be able to identify any gaps and, in turn, find ways of filling those gaps for your startup’s benefit.

5.      To Understand Your Brand Interaction

When starting a business, you may be unsure what type of brand asset your target market will relate to the most. However, using brand asset monitoring, you can assess which brand assets most people relate to, whether through comments or reposts. For instance, you may find that viral content on platforms like TikTok works for you. Thus, moving forward, you can work on producing more viral content on that platform as a way of promoting your business.

6.      To Identify Infringers

Sadly, not everyone is willing to take the long route to success. Some wait for you to put in your hard work to benefit from your efforts. In startups, you must put in a lot of effort to build your brand for easy customer recognition. For this reason, it’s unfair for others to have brands and domain names similar to yours.

When starting, you may not be aware of the potential infringers in your business field. However, you can use brand asset monitoring to check whether there are infringers who want to cause unfair competition. Infringement confuses potential customers who wish to purchase from you by misdirecting them to buy from infringers instead. Therefore, if you notice any infringement, you can protect your brand using the trademark law. Trademark law offers protection to brand owners and customers from unfair competition.

Wrapping It Up

It’s every startup’s goal to grow and expand to higher levels. But how do you do so? One of the most popular approaches is to use branding assets to establish a brand. However, for things to work well, you must conduct various actions, such as brand asset monitoring. 

We’ve discussed the benefits of having brand asset monitoring brings for startups. For instance, brand asset monitoring promotes customer satisfaction, helps identify potential brand ambassadors, manages the competition, and more. Therefore, if you’re unsure whether your startup needs brand asset monitoring, you can use this article to understand more about brand asset monitoring and make the right decision for your startup.


Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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