It’s no longer a secret that being on the first of google search results when someone searches about a service or product you offer is key to your local business. The biggest percentage of people do not go beyond the first page of the search results. That’s why you need to do everything in your hands to have your local business ranked on the first page of the search results. Let’s look at some you can use to improve the rank of local business in google search results
Tip #1: Ensure you get positive reviews
Google search engine always favors businesses that have more positive reviews than those that don’t. The algorithm assumes that these are the businesses that customers trust the most hence showing them to more customers. To ensure you get positive reviews from customers first all you need to give your best while serving them. This will make easier to request them to review your business on google and other online platforms. Replying the reviews is also important as it shows responsibility and respect for your customers who have taken time to recommend your business.
Tip #2: Verify your google maps location
This is done within Google my business. If google doesn’t know where your business is located, you won’t even have a chance of being ranked in their search results as far as local businesses are concerned. So, ensure you add the right location of your business on google maps and also verify it
Tip #3: Add all information and a detailed description about your business
Having a complete Google my business profile will give you more advantage than the businesses that don’t. Ensure you add all the profile information required and also make a description containing some keyword that are normally searched by potential customers in your niche
Tip #4: Get backlinks for your website
If you have a website, you need to find ways getting backlinks from some of the most popular websites in your country/community. Google always ranks businesses that have more quality backlinks because they are seen as more authentic and trusted by the community.
Tip #5: Add posts to your google my business account
Google gives you about 1500 words that you can use to write a relevant post on google my business. These posts are only displayed in search results when someone searched about something similar to what you posted.
Tip #6: Add quality photos your google my business profile
Businesses that appear in google search results always have images showing what they do. So adding 3 or 4 good looking images to your profile will improve your rank in google search engine
Tip #7: Use your local phone number
While adding information to your google my business account, it is important that you use a local phone with your country code. This will show the search engine that your business actually operates locally hence give you a higher in local searches
Tip #8: Add local content on your website/blog
If have a website/blog, you need to regularly create content that focuses on the stuff happening locally in your niche. For instance, if your sportswear, you right about some sporting events that normally take place in your local community. This will improve your relevance score when someone searches for something similar to that.
Tip #9: Use the right keywords in your Google My Business name
While creating a listing for your business in google business make sure you use the right keywords in your username. This will require you to do some homework regarding the most searched keywords in your niche. Having these keywords in your username gives you more chances of being on the first page whenever someone searches using keywords in your user name
Tip #10: Improve your reach and engagement on social media
Businesses that have reach more people and engagement on social always have a higher relevance score. To get more reach and engagement, you will have to create quality content that will trigger your followers to comment and share the content with their friends. You also need to understand the type of content favored by the various social media platforms you are using.
Following the above tips to the dot with some little bit of patience will gradually improve your local business rank in search results. You may not have to do all of them at once, but you can implement one by one and then monitor the results. You also need to be authentic and honest about the services you offer. Unauthentic businesses always get lots of negative reviews which drastically lowers their rank in search results. So, it’s important you build your business slowly with honestly. It may take more time but it pays in the long run.
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