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3D Product Packshot: What It is and How It Can Benefit Your Business

purity muriuki



3D Product packshot

Producers and distributors are excited when releasing new products in the market. 3D packshots are essential during their product presentations because it helps them showcase their products on popular sales platforms.

The eCommerce industry uses the 3D product packshot to allow potential buyers to see the appearance of their products and influence their purchasing decisions. Thus these high-quality renderings are an irreplaceable marketing tool.

The article will tell you about 3D product packshots and how they can benefit your business.

What is a 3D Product Packshot?

A 3D packshot is also known as 3D rendering. They are high-quality product images generated using 3D software installed on a computer. These computer shots are alternatives to product photography.

Brands turn to 3D product animation services because product animation showcases the product features and benefits in a visually appealing way instead of static images. Production animations are essential tech because they help improve designs and interaction. Thus the technique is applicable in product development, advertising, and marketing.

Benefits of 3D Rendering

1.      Enables Testing before the Finished Product

Businesses prefer 3D product packshots because they aid in product development. One is able to see the result before the finished product arrives. Before printing or manufacturing, you can test the technical specs, printing effects, colors, artwork concepts, etc., on a pack in 3D

2.      It Gives Clean and Accurate Results

Generally, 3D rendering is close to perfect. For instance, printed labels and physical containers are free of print misalignment and scratches. But that is different with product photography which emphasizes these imperfects. So for cleaner and more accurate results, use 3D product packshots.

3.      Produces Stunning Visual Effects

Furniture 3D Rendering

The computer shots can be applied to items that were initially unthinkable. 3D modeling for furniture helps shoppers see how a piece of furniture or artwork will look in their home before they purchase it. You just need to input the dimensions of your living room or bedroom and vary the product material or color using the furniture 3D modeling software.

The computer shot gives you a picture of how the furniture will appear in your home. This helps furniture designers to create accurate furniture and shoppers to buy the right product.

4.      Provides Endless Variations

Users can create packshots with many variations, including lighting, angels, materials such as plastics, metallic, pearlescent, or transparent, and printing effects like matt, gloss, or foils. The 3D graphic designer first builds the product models and then applies high-quality materials and textures to liven up the image. As a result, one 3D model can have multiple materials, textures, and patterns without first producing an appropriate prototype or product.

5.      It’s Done Remotely

Unlike traditional product photographs, no one travels to the shooting spot because the 3D packshots are done remotely. Everything is virtual, yet the final rendering is more detailed and accurate. Photographers add shadows in the 3D programs to give the impression that the product was photographed in the studio.


The 3D product rendering is crucial because it adds real-world visual effects to products and highlights their unique features. The production of moving images of a product is done remotely, thus saving time and cost that traditional product photography incurs because of traveling to the shooting spot.

I'm a passionate full-time blogger. I love writing about startups, how they can access key resources, avoid legal mistakes, respond to questions from angel investors as well as the reality check for startups. Continue reading my articles for more insight.

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