There is no doubt that digitalization has evolved the way we make sales and close deals. Long gone are the days when sales reps had to go door to door or make phone calls. Now, there are endless options to bring business. With so many technologies, it is easy to make sales strategies smarter.
Sales enablement tools complement marketing automation and allow you to personalize the customer journey. They are the perfect method to improve sales performance and empower sales reps at every step. Not all sales tools are made equal and choosing the best sales enablement software can be challenging. To make it hassle-free, we have mentioned the top features a sales enablement tool must have.
The most important feature of sales enablement software is content management. It helps in creating content according to the sales team. When deciding which sales tool to get, you must focus on how content management works.
Will it be easy for your team to upload the content? Can you organize or manage the files easily or not? More importantly, you want software that the sales reps can easily navigate through. We know how complicated and frustrating it is to find the required information. The sales agents will be spending a lot of time finding the right information; thus, it adversely affects productivity.
It is no surprise that sales and marketing teams have a challenging time knowing which content was used. You are unable to know when is the right time to close a deal? How do you track content and an account?
Well, the answer is analytics. A good sales enablement tool offers analytics to make it easy for improving sales and performance. It will feature sales analytics allowing you to track content and determine whether the content is working or not.
Moreover, analytics will provide insights for boosting efficiency and productivity. With the help of such insights, your sales team can make better and smarter decisions.
Another must-have feature is CRM integration. Actually, it is kind of non-negotiable. Every sales team has to monitor customer relationships. That is why you have to ensure the software works well with several platforms including the existing CRM system. It will be infuriating and annoying to shift between different platforms, especially when closing a deal.
Easy to Use
One of the most crucial features is ease of use. The software must always be easy to use for everyone. It is a no-brainer. Yet, many workers use the software at work that they hate. That is why workers are not productive. So, it is imperative that the software is easy to use.
You can read reviews online to know more about the sales enablement tool. It will be better to use reviewing sites as it will inform what the users really think about the product.
We all know nothing is safe anymore on the internet unless you take data protection very seriously. It was reported that the cost of a breach in 2019 was approximately $3.92 million. The digital frontier has altered the way we work. Not only this, but it has also changed the expectations of customers regarding their personal information.
So, it is crucial that the software takes this into consideration and offers data solutions. With the help of this, you can make sure the customer information and company data are protected. A good software will prevent accessing your sensitive information in case of a breach. Keep in mind not all sales enablement software has the same data protection. Make sure you pick the one that works best for your company’s needs.
Content Camel is one of the leading sales tools that will work best for your team. It is a great sales enablement tool that will empower your salesforce. You can manage and organize content in one place, use analytics to make the right decisions, protect critical information, works well with other platforms, and is easy to use.
Whether you are buying it for the first time or switching to a new sales tool, the features are essential. You have to make sure the sales tool is the right fit for your business. It should help make the sale process stress-free. Conducting your own research is essential for choosing the right sales tool.