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6 best practices to promote your business

kokou adzo



meeting, business, architect

Whether your business is big or small, you need to put in equal effort to sustain it in the long run.

In fact, one major chunk of your business revenues will go directly into the promotion of your brand and products. After all, if people don’t know your company, they won’t purchase from you.

Unfortunately, nearly 45% of companies don’t have a clearly-defined marketing tactic to improve their visibility.

So, if you want to know how to promote your business, keep reading this article!

  1. Create a website

The first and easiest thing you can do to promote your company is create your website.

Your website can generate more sales for you and let people know about your company.

If you don’t know how to create a website, ask a professional designer to help you.

Ensure the color palette on the site sticks to the ones in your brand logo and that your site is easy to understand.

Visitors should be able to quickly browse through your website’s different subsections and easily buy your products.

  1. Use social media

In today’s world, social media has become the latest rage. Almost everyone, from teens to the elderly, uses Facebook, Youtube, and Instagram.

Therefore, you should actively engage with the community present on these platforms and increase your brand visibility.

Create professional social media pages and post short and long-length videos.

Conduct a “Get To Know The Brand” live session and encourage people to watch it. Or, you can even team up with social media influencers and organize a giveaway.

  1. Have a podcast channel

A podcast channel might not seem much, but more and more businesses today have started to understand its importance.

You can reach out to hundreds and thousands of people through your podcast channel.

For example, your first podcast can be about how you got the idea to start your company and what it means to you.

Launch at least two or three podcasts per week, and make sure that it’s catchy, clear, and concise.

If you wish to get in touch with the best podcast producers, reach out to Wavelength Creative’s podcast services.

  1. Optimize your SEO

SEO or Search Engine Optimization is also a major factor in your brand promotion. If your SEO rankings are high, your website will be visible on the first page of Google’s search results.

Use relevant keywords on your business web pages to make your website appear right on top. Users will be more likely to click on it if it’s one of the top results.

However, SEO is much more than important keywords or search engine results. It takes a professional SEO expert to understand how to rank better and what target phrases to use on Google.

If your organization already has such skilled employees, that’s great. Otherwise, consider hiring such an SEO writer or agency.

  1. Get included in gift guides

Gift guides are recommended lists of products that can be gifted to people for various occasions.

Thousands of websites contain a comprehensive list of gifts, all sorted by occasions, genders, and prices.

If you can get even a few of your products to feature in such lists, your business will start booming.

For example, if you have a perfume business, you can get your products featured in lists like “Top 20 gifts to give your girlfriend this Valentine’s Day”.

However, getting yourself included in such guides is not very easy. So use outreach to get in touch with gift guide publishers.

  1. Focus on email marketing

Email marketing is a great way to keep your old clients and attract new ones. If your business is small-scale, email marketing should be one of your top strategies for promotion.

You can ask potential customers to sign up for your email newsletters and lists so that they stay updated with your products.

Moreover, you don’t have to spend too much on an email marketing strategy, but the returns will be worth it.

Once readers have signed up for your mailing lists, you can send them promotional discounts, offers, and deals.

Over to you

These are a few simple ways to invest in your business and make your dreams come true. So what are you waiting for? Let’s get working!

Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

1 Comment

1 Comment

  1. Henry Lewis

    05/17/2023 at 4:27 PM

    This article is a masterpiece! It provides six practical and effective strategies to promote your business. The tips are actionable and well-explained, making it easy to implement them right away. I appreciate the valuable insights shared here. Kudos to the author for delivering such helpful content. Well done!

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