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8 Costly Mistakes Entrepreneurs Make That Cost Them Their Startup

kokou adzo



mistakes entrepreneurs make

In the business world, mistakes are bound to happen. In fact, they’re inevitable, but the rewards of running your own business definitely outweigh the drawbacks. You’re going to make money and you’re going to lose money, you’re going to learn important lessons and you’re going to hit roadblocks along the way, but with the right mindset, patience, and an impeccable determination to succeed, you achieve the level of success you so desire.

While you’re going on your entrepreneurial journey, it’s also important to note that you’re not the first person to run your own business. There are indeed several entrepreneurs out there who have ran businesses long before you thought of it.

So what does that mean for you?

Well, it means that they’ve seen success in certain areas, and they’ve seen failure in certain areas, so just imagine the mistakes you can avoid by learning from their mistakes. It’s common and expected for entrepreneurs to feel motivated to succeed but if you’re not realistic with yourself in the fact that you will encounter some pitfalls, every obstacle you encounter will make it harder and harder to want to push through.

By being able to recognize the pitfalls before they happen, you’ll be able to get your business off the ground much faster and have a plan already in place on how to handle the obstacles when they occur.

Here’s a list of some of the biggest mistakes entrepreneurs make… By knowing what the mistakes are beforehand, you can easily avoid making these same mistakes.

Costly Mistakes to Avoid That Cost Entrepreneurs Their Startup

Quitting Your Full-Time Job Too Soon

One of the best mottos in successfully running a business is that “it takes money to make money,” and that reason alone is why you don’t want to quit your full-time job too soon. A lot of budding entrepreneurs will get so excited over the idea that they’re starting their own business that they’ll just quit their jobs and think they can start running their business.

Unfortunately, it doesn’t quite work like that… There’s quite a bit of planning involved. One of the best ways to tell when it’s a good time to quit your full-time job to make your business your full-time job is to look at your business profits and compare it to what you’re bringing home with your full-time job.

You don’t want to quit your full-time job until your business starts bringing in the same amount of money or more, as your full-time job does. This ensures that you’ll be able to maintain your lifestyle without going broke.

Not Properly Investing in Marketing

Without marketing, no one would know about your business. Unfortunately, entrepreneurs fail to take that into consideration and only utilize free marketing tools. To be fair, the free marketing tools are effective but they don’t reach the volume of target audiences you want like paid marketing can.

Set enough money aside to invest in an effective marketing plan. You can hire a marketing firm or look into SEO firms to help drive more traffic to your site… You can even invest in micro-influencer marketing. But whatever you do, you need to take the marketing of your business very seriously. Not doing so can cost you your startup before it even gets fully started.

Not Investing in Business Insurance

When entrepreneurs are running a brick-and-mortar business, business insurance is, of course, required. But for entrepreneurs running home-based businesses, they seem to think that business insurance is something they don’t necessarily need because they’re running their business from home… That’s not true at all.

First and foremost, you’re running a business, which means that your business is up against all kinds of threats. Everything from alleged mistakes to legal defense costs, you’re going to need a business insurance policy that will cover monetary damages and any other negligent claims that might be thrown at you.

Not finding the proper coverage for your business in the event you find your business in the middle of litigation, your business insurance policy is going to be what will give you peace of mind in knowing that you’re covered… Without it, you could lose your entire business.

Not Taking the Time Out to Research Your Market or Target Audience

This is another area where budding entrepreneurs can get so excited and neglect to realize who they’re creating their business for. A lot of times, entrepreneurs will be influenced by friends and family that their idea is a great idea but not take the time to see if there is even a need for their products or services.

By conducting this type of research, it’s going to let you know the demographic of people that will receive your products and services well. From there, you can make your marketing efforts in accordance with what your market research reveals, and find tools that help you get it done faster.

Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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