9 Ways to Increase Social Media Engagement Quickly

Social media is the most effective way to engage your target audience. Social media has transformed from an online location where people keep in touch into an ecosystem of never-ending entertainment. It’s a hub of content and community, and brands should be making the most of this. Using a social marketing agency can help you build a loyal and engaged online community.

So, what are the top ways you can increase your social media engagement quickly?

1. Post content that’s worth engaging with

It’s all good and well posting content, but it has to entice people into engaging with it. This could be as simple as creating a poll on your primary social media platform, a funny video people can relate to, a culturally relevant meme or a product photo that’s worth people sharing with their friends. You can choose to create content that will receive a positive response or an emotional one – just maybe avoid making people angry.

2. Respond to all comments

Social media is a two way street. To increase your engagement, you need to be social too. If a customer sends you a message or leaves a comment on your post, they’ve created an opportunity for you to talk to them. Whether the message is positive or negative, you need to respond.

3. Run competitions and giveaways

One of the best ways to improve engagement on social media is to run competitions and giveaways. You can ask your audience to take certain actions (commenting, liking, sharing to Stories, or visit X landing page) in order for their entry to count.

4. Use images in as many posts as possible

In general, tweets and social posts that include images receive 150% more engagement than those that don’t include them. A picture grabs attention and stops people scrolling through plain, text-heavy news feeds.

5. Ask a direct question

One of the most effective ways to boost engagement on social media is to ask a question. Asking a relevant but fun question will encourage people to comment and DM reply to your question. You could ask a question that incorporates a specific product you’re trying to promote, or ask general questions around interests you know your target audience has.

6. Post multiple times a day

To keep up a consistent conversation or engagements, you need to be posting 2-3 times a day. If you post too often, you will end up annoying your audience, resulting in unfollowers. You’ll also want to optimize the time you’re posting everyday. A social agency can help you figure this out.

7. Post content relevant to your audience

Before you even begin posting on social media, you should have a sound understanding of exactly who your audience is and what they are interested in. This includes hobbies, preferred content formats, how they consume content and more. You need to create content your customer will enjoy consuming (and engaging with). This might require a little bit of experimenting, but it’s an important part to learn.

8. Use trending and relevant hashtags

Based on how you use them, hashtags can seriously increase your social media engagement. While your posts likely already reach your followers, using hashtags can help engage those who don’t follow you, but have similar interests to your target audience. When you use relevant hashtags, you improve your chances of being found.

9. Use influencer content

Social media influencers have the ability to increase engagement exponentially. Instagram now offers a feature where a collaboration can be posted on both the influencer’s and brand’s channels. This means the brand is shown directly to an already highly engaged audience.