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Animated Videos – What Makes Them Special?

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Animated Videos What Makes Them Special

Professional marketers understand the value of securing a strong market share, especially when dealing with competitive products and services. Several businesses have implemented strategies that put them at the helm of various business niches.

In recent times, there has been a gravitational shift, and I’m not referencing this to our dear planet. The world of marketing is taking a different turn as people gravitate towards video marketing. The demand for high-quality videos is on an exponential rise. Customers can’t seem to get enough.

Based on these happenings, business owners and marketers are capitalizing on the opportunity video marketing provides to increase brand visibility, reputation, and loyalty. In actuality, people prefer watching videos to reading emails, documents, banners, and the likes. They don’t want to exert energy to grab information. Animation video companies can provide a platform for service providers to convey their messages effectively in a fun manner. So, how can you take advantage of this golden opportunity?

Welcome to the Infotainment Age

Businesses are caught between providing their customers with information or entertainment. However, some take it a notch higher by offering both. And why not? Because they can. Of course, viewers want information on anything – business, finance, science, arts, music, celebrity gist… the list is endless. However, very few want to spend an hour or two reading a newspaper – that era is long gone. They need to know what’s happening, but in an exciting manner, one that will not instigate boredom. This is where animation videos come into play.

If you are wondering how effective animations are, check this out. Over 70% of global consumers purchase products and services based on videos they watched. That’s a staggering amount. So, what’s stopping you from harnessing your share of the market? Kindly bear in mind that you may have to choose between creating live-action videos and animation videos. Both have their unique applications.

Upsides to Animation Marketing Videos

Perhaps, you run a cryptocurrency company and just launched this amazing software that helps individuals send and receive bitcoin at extremely low rates with additional earnings when they conduct transactions. You can’t explain the process fully with a live-action video. You need an explainer video to do the job. With this platform, you can create any story you want or imagine – there are no limitations.

You also don’t have to deal with hiring actors, securing locations, renting equipment, and many more. It saves you money while delivering the perfect result. Your customers have a comprehensive understanding of what your offering is all about. They can make decisions without hitting you up for more clarifications. In the end, you do not only share an eye-catching video but also convey your business message effectively.

Other Things Worth Noting

With animation video production, you can create characters to represent your brand and team members. It even provides you with the opportunity to animate your products and services. This platform increases engagement with each video released. You need an ideal storyboard and a team of professional editors to turn your business ideas into realities. As much as you keep your target audience informed, you also entertain them.

Being clear about what you are trying to achieve with your animated videos is important. Define early in the process whether you are looking to build brand awareness or generate leads.

For brand awareness, focus on how you will solve your customers’ problems or pain points. You can choose to do so in an informative, funny, or serious way depending on the topic and your brand style.

To convert into leads, videos need to get into your firm’s clear offerings and how they solve customers’ challenges. Present a clear call to action at the conclusion of the video. This can include anything from requesting a free demo, trial, or video tour of your product, or an invitation to read a whitepaper or e-book to find out more. Bold and clear buttons work well for calls to action and ensure optimal conversion rates to turn video views into concrete leads. From your video, take people to customized landing pages to enable you to track traffic from your video in order to get a clear return on investment on which videos convert and which need further work.

This level of analysis is vital if you plan to pay to sponsor your videos on social media, as you can focus on the top performing content.


Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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