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Can Engaging Content Help You Fix Your Brand’s Online Reputation?

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If you’ve been around the SEO block, you know that content creation is an important part of a successful strategy. What might not be immediately clear is how content and link building work together to improve your brand’s online reputation.

Understanding the relationship between SEO, content and reputation becomes even more important if you’ve ever been in a situation where you need to fix your online reputation.

How can you fix your brand’s online reputation?

It’s a long-term process, but you can fix your brand’s online reputation with consistency and persistence.  You need to be authentic and honest in order to build trust with potential customers–and then they’ll be more likely to engage with you online, share your content, comment on it and even buy from you.

It might take time for people to see that the changes are real, but if they feel like they’ve been lied too many times before then it’s unlikely that any amount of marketing will change their minds about your company or product being trustworthy again.*

Content creation as part of online reputation management

Content creation is an important part of online reputation management. It’s also a critical component of search engine optimization, which can help you rank higher in Google search results and drive more traffic to your site.

It pays to have a plan for regularly creating new pieces of content that can be shared on social media channels like Facebook or Twitter as well as through other online channels such as LinkedIn (if relevant).

By creating valuable content, you can build (or rebuild) trust with your audience, and allow them to get to know you all over again.

Blair Nicole, CEO of Media Moguls PR explains it this way, “When done right, these efforts will help build trust between consumers/users/followers who then can then become your most loyal advocates–which is great news when trying fix up online reputation after bad press hits.”

Creating content that is SEO-friendly and linkable

If you want your brand’s website to rank well in search engines, then it’s important to create content that is also linkable. And by linkable, I mean shareable.  Once someone shares a piece of your content with their followers on Twitter or Facebook, or better yet, links to your content on their own news site, they’ve given you free publicity by linking back to your website!

The more content you create, the better chance you have of getting links. If you write articles that are educational or informative, readers will want to share them with others.

Ideally, if you’re getting a lot of links back to your content, it could even balance out (or drown out) some of your negative publicity in the search engines.

Online reputation management is an important part of a successful SEO strategy.

Online reputation management is an important part of a successful SEO strategy. When you’re trying to build your brand’s online presence, it’s easy for content and link building to get lost in the mix. But if you don’t have these two things in place, your efforts will fall flat–or worse, they could even hurt your brand’s reputation instead of helping it!

The content that you create should be relevant to your brand and its image. You should also make sure that it’s SEO-friendly and linkable, so that it can help improve your website’s search engine rankings (while simultaneously balancing out any negative press that comes up in the search engines). Win, win!


I'm a passionate full-time blogger. I love writing about startups, how they can access key resources, avoid legal mistakes, respond to questions from angel investors as well as the reality check for startups. Continue reading my articles for more insight.

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