Labelling can be a tricky business, especially for those who are new to the process. But if done correctly, labelling can help you mention the right information and improve your product’s appearance.
If done incorrectly, it can lead to confusion and waste valuable time and resources. To ensure a smooth label printing process, here are some tips on what to do – and what not to do.
The Dos of Label Printing
1. Do Choose the Right Material for Your Label
Label materials come in various shapes, sizes, and finishes. When selecting your label material, ask yourself how long you need it to last and how much wear and tear it will endure.
For example, opt for a waterproof or heat-resistant material if the labels will be exposed to moisture or heat over an extended period of time. Or, if you want something more durable, go with a higher-quality paper or plastic stock.
Choosing the right material is essential in ensuring your label looks great and stands up to whatever conditions it is exposed to.
2. Do Look up Safety Requirements
The next vital aspect of labels is the safety guidelines. A country’s health and safety regulations must be meticulously followed while deciding on the label design. The product label should clearly state any regulations, including essential warnings and precautions, ingredient lists, shelf life, and other guidelines.
When employing a product that lacks safety information, a brand is unlikely to recover from bad publicity.
3. Do Use Your Colour Palettes
The colours you use in your label cannot be random; they should be consciously picked. Colours are really important as they relate to marketing.
Therefore, be careful while selecting colours before placing an order for custom label printing. When creating labels or stickers for indoor product labelling, try to avoid using too many colours, especially if the label will be wrapped around a product.
4. Do Add Storytelling
A label can be anything. It could be just a piece of paper that conveys the bare minimum information about your product, or it could be something that depicts the story of your brand/product.
Every product has a distinguishing feature, and storytelling is the greatest way to communicate these distinctions to your customers. The tale of your product should focus on a distinctive quality that appeals to your target segment.
You may engage customers and give them the impression that they are a part of this specific event by describing your brand in a distinctive and appealing manner. It fosters inclusivity and loyalty right away.
5. Do Use Professional Printing Services
It’s always better to have a professional printer create custom labels instead of attempting them yourself at home using an inkjet printer or DIY kit from a local store.
Professional printers use high-quality presses capable of producing larger quantities than home printers. It provides consistent results across all labels printed at once.
Additionally, these presses need less manual intervention than home printers. This helps in producing more accurate results in shorter periods of time with minimal effort.
So, no matter how small your business is, go for professional printing services.
The Don’ts of Label Printing
1. Don’t Underestimate Finishes
Another important factor when choosing materials is the finish type. There are glossy lamination, matte finish papers, metallic foil stamping, and embossing options.
Not only can finishes help enhance the look of your labels, but they can also increase their lifespan by protecting against abrasions or UV exposure. So you should consider which finish best suits your product’s needs to get the most out of each label.
2. Don’t Overcrowd the Label
The idea that simpler is better is one of the dominant ideas in the labelling industry today. A product label has a certain amount of space, but if you make good use of it, you can convey all the information the consumer needs to know without overwhelming them.
Always prioritise your content. What needs to be included, and what can be added via the website or social media platforms? Consumers will become uneasy if a product label is complicated.
3. Don’t Make Deceptive Claims
Consumers nowadays seek companies and goods that are socially and environmentally conscientious. Do not claim your products are eco-friendly if they are not. It will be a serious error if you can’t check the truth of a claim you make about your product’s health, environment, or other aspects.
Consumers and authorities are becoming more aware of misleading advertising and labelling tactics, and they are cracking down on businesses engaging in any dishonest behaviour. Therefore, avoid jeopardising your brand’s credibility or reputation only to offer consumers what they want to hear.
With careful consideration put into each step of the label printing process, from selecting materials to choosing finishes, you should have no problem creating beautiful custom labels that make your product stand out from its competitors!
By following these simple dos and don’ts, you can achieve great results with your labels. Whether you are just starting with label printing or have been doing it for years, these tips should help ensure every project runs as smoothly as possible!
We hope this article is informative and useful to you. Reach out to DAL for more information on label designing and printing. Be it removable labels, thermal labels, or any other kind; DAL can assist you in all things related to labelling.
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